don't you the morning march this year when warhol open to kroger this morning and people have been streaming in to say their last goodbyes to send out workers and pop in and visited the new altar and pay tribute to the victims of the skeletal ferrying people that i made it here can use to send text messages or so letters commemorating the victims. the messages are posted up on a bulletin board so they can be bent by borders paying their respects here. this was known to reporting from and some fundamentally alter. it suddenly starts to rain. gill frances laptop in a hurry and ask for help from the volunteers. sunday night it is offered a brief rain and strong winds. the weather conditions were also like this when he was reporting from kenya lambing. despite the hardships the bill tries to do is invest in the field as he thinks of how the victims' families feel once the progress catastrophe disasters that of course i think the reason why it's so rich media content is because there were still in high school students involved. apart from the door also this order their passengers the problem is t

bute have 1700 products there is 3300 kroger's around the world so there is more kroger's.y, price is important. if you go back and look on a percentage asis and cook -- and food costs, they keep rising. and summers will make their choice on organic and i think it is so important the difference between price between conventional and organic is 15% and prices have gotten out of whack and i think what whole foods has to do is look at pricing and compare it to conventional products. >> erwin mentioned price and that is the biggest factor for most customers. customers,oods selection is what they determined as the most important buying decision. as organics go mainstream and is whole foods tries to broaden its base, does whole foods need to reduce its selection? >> [no audio] [inaudible] him, we have lost technical difficulties. this is critical when you look at where whole foods goes in the next 12 months. >> what does it mean for you if whole foods east to focus on price? >> we supply food around the world. i am on my way to china on monday. there is 1.3 billion people in chin

kroger looking at buying assets from them as well. of reaction from buyers to try to buy things at the discount. whole foods have been at a premium. just not going to come back. >> breaking news. groupon drops its earnings. dom. >> the conference call is still i don't know going. jason childs spoke about what happened in the quarter. they said they're focused on three things to help momentum get going again. reaccelerate the local business for groupon. meant to drive traffic to them. instead of getting an e-mail saying do you want organic foods, it will tell you you can go there and shop and find those items. that's a big deal for them. they want to improve margins in the goods business, mainly on the operating sides, that will help profitability for them and number three, is the rest of world business. outside the u.s. and north america. they want to gain positive momentum in latin america and asia pacific. they had 10 million application loads. that was a big deal from them. 54% of all global transactions are done on a mobile device

krogers has an amazing thing on the website -- >> love kroger's. >> where every single friday they give is frito-lay's twistos. you go onto the website -- >> what are twistos? it's a new frito dpsh. >> go ahead, try it. >> jerry won't let us. hate it when jerry does that. >> digital coupon and take it to the store and get your free item. >> okay. it's usually something new like -- >> it's usually something new where they want you to try it out and -- >> you're not getting in there. it's not happening. >> a great website we found out about through a reader at "all you" called vocalpoint.com. you can get a free full-size product. these are some recent products that you get. all you have to do is tell them what you think. which we are all capable of. right? like if downey sends you this detergent, then you say oh, i love the detergent or oh, it didn't work for me, whatever you want to say. >> full size? >> they send you -- yes. >> godiva chocolate, if you register there, for rewards, one free truffle a month. hello. why are we not all doing this? >> i don't know. >> you went to the movies

still, kroger has performed pretty well.u look at some of the basic economics of this business, it is still a pretty darn crummy business to be in. if you look at gross margins of kroger versus whole foods, even if we take ben's ideas here onion going margins going forward, they're still pretty far superior to whole foods. is it 20% less? i think that is probably a little bit of an overreaction. >> i think it is an increasing recognition by the investor that there is more value out there in sprouts and some of the other names out there that have a more attractive value offering, lower prices, significantly undercutting whole foods. >> real quick, what is the case, can you compare sprouts average selling price and typical margin to whole foods real quick? >> i'm not personally done a price study but my understanding is on key items like produce, they are typically 20% to 25% lower than whole foods. >> are their margins still fatter than whole foods? >> they do a better job of sourcing. they don't have quite a bit of food serv

the mortar board mr memoir hall open to kroger this morning and people have been streaming in to say their last goodbyes to send out workers and pop in and visited the new altar and paid tribute to the victims of the skeletal thirty people that i made it here can use to send text messages or personal letters commemorating the victims the messages are posted up on a bulletin board so they can be bad like mourners paid their respects here. this was known to reporting from and some commonly altar. it suddenly starts to rain he'll grab his laptop in a hurry and ask for help from the volunteers. sunday's coming. it disarm or dinghy with rain and strong winds the weather conditions were also like this when he was deported from kenya lambing despite the hardships don't kill tries to do his best in the field as he thinks of how the victims' families feel once your progress catastrophe disasters that of course who i think the reason why it's so much media attention is because there were still in high school students involved apart from the door. also this order their passengers but the proble

i would prefer you to be in kroger or if you like that business i want you in whitewave. tesla and netflix were from another era. we're now out of the cut stock game and we're looking for more fundamentals and that's why i like kroger. all right. dealing with the break up is hard but sometimes two is better than one. breaking up on wall street is a money making theme i keep coming back to and energizer, mondeleze and alliant tech is a great example. there's still money to be made. use any weakness. and up ahead, a stock brought down 20% today. could what brought it down take yours down too? stay with cramer. >> coming up, risky business. it's the biggest mistake you could make managing your money and more people are guilty of it than you would ever imagine. don't move. cramer has got your back. when he opens his playbook, next. >> they're all different yet they're kind of the same. i'm talking about the incredible shrinking e-commerce plays that came public to much fanfare and are now just pure heart ache to their shareholders. the destruction in the market seems to be a

you look at whole foods, they mentioned kroger as a challenge.ously had a good quarter. what that says is it's not that people don't want organic. they want it everywhere they shop and that means they need hain. >> listen, for the longest time other supermarkets watched what whole foods was doing. >> right. >> here's whole foods. >> they're the best operator in the world. they are a fabulous, one of the best operators. you walk into a whole foods and they have 50,000 natural, organic products and by 2018 all of their products will be gmo-free and the consumers want that, okay? they absolutely, best in class when it comes to it, but when you walk interest a kroger, they have 1800 products. you walk into a walmart today and they have a hundred hain products. so every retailer you walk into today has natural organic products and you heard me what i said on the call, wherever there is a cash register i want to sell products. if you're in the airport, which you are many times i want you buying our product. we always highlight your brand. i've eaten mo

it's also kroger. it's also safeway. it's also kings food. >> stop 'n shop.s the board. >> yeah, aisles and aisles of this stuff. it's a tough one, whole foods, because it's still not cheap, and it doesn't matter if they have cash to burn, they've got to turn that -- >> but the other guys don't have the cash to burn. >> kroger's in good shape. safeway is in good shape. all the big markets are. costco, they're in great shape. i think everybody has question -- >> from the whole foods' perspective, do you buy it down here, what do you make of sprouts, hayne, and irwin will be on with cramer tonight -- >> ask him where he's buying, ask jim to ask him, why he's buying in europe? you have whole foods saying cut your prices, or we're going to put 365 private label list and -- >> irwin likes good food. clearly. he's on record with that, i'm sure. this is a macro issue. larry will be right in the short term. i do agree with stephanie long term. stay with high-quality, lower-p/e names that will give you sustainable earnings and dividend increases. >> the 10-year yield

video featuring each one sitting now the leader of the kroger on the knitting group is behind the mass abduction it will and he then goes about plans to sell the teenage girls. i did i got into it and get it on to play. at the end it was the reason these reasons is the right move for the abductions. that day. double doors this industry weeks. this northeast of nigerians live on the stage. nothing in the hood about the bills until now. the anger from neutral storage area in the world. the perceived lack of government action to get the bills back my cereal bowl for so long just on the insults are in africa getting the bang of a member of the delegation met with a wife of nigeria's president of the action to get the bills back. it has been arrested. all four of the roman translates into western education is the same the truth reign of terror and local interior has lost if i do this. bending secular education project entails the halls of its agenda. it also was unstoppable for the nigerian government and implement shari law include a separate islamic state in all the weeks of this on its a

kroger's are doing their own feeling in the arts.t obviously pays back. >> what do you hope this will lead to? >> this is a technology that came out of the university of british columbia. we want to find a way for our global transportation system to not be so dependent on oil. if we can go to methane -- >> then you have got people going from oil to net gas, but also to electric cars. is the better option? >> the issue becomes the natural gas industry when it comes to sports. is, if you make it leave the u.s., prices all the sudden become more expensive here and they will lose the competitive edge they have in seeing. we have already seen 4.5 billion cubic feet. seven terminals have been approved in order to export. it takes a couple of years to do that, but overall, 9 billion cubic feet a day has been improved. >> it sounds like we're headed that way. >> we think this is great. because we are finding an alternative to oil. .e have been 100% dependent . if gas prices go up, depends on how much the demand is. we have got so much supply

whole foods, people -- the walter robb will not be crazy compared to kroger although kroger came up inhe conference call. the multiple is too high given the fact of the misses. people are -- it's going to lack the gold standard going forward. what people will say, i would rather shop there than own the stock. >> jpmorgan stands by it, they say the right call is to remain overweight and that the era of tough comps is about to end. >> yes. that's true. they brought that up. the problem is there's a loss of faith here. when you actually see analysts go in and say you know what, guys i just don't know about you anymore, what happens, you get a sense that people -- they're going to be -- ken goldman is a fine analyst and he goes, i have to admit this is really -- this is a very tough line. i have to admit i'm surprised by what i sper sieve to be a constructive tone on the call. you're telling us our estimates for the next couple years are significantly too high, stock down around 14% in afterhours. has whole foods, do they appreciate the world has changed. i have to be honest i'm not really

. >> trader joe's, walmart and kroger. organic. it's a real market, used to get kiawah were only at whole foods. now anywhere. >> if you can go to walmart for it, that's trouble for whole foods. >> a buy here? >> be wary. >> paul, thank you. >>> coming up, for $1,500 you can buy this -- google glass. for less than 1/10, you could buy all the parts. we take apart the hottest wearable on the market, next. if you're living with moderate to severe crohn's disease, and it feels like your life revolves around your symptoms, ask your gastroenterologist about humira adalimumab. humira has been proven to work for adults who have tried other medications but still experience the symptoms of moderate to severe crohn's disease. in clinical studies, the majority of patients on humira saw significant symptom relief, and many achieved remission. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal events, such as infections, lymphoma, or other types of cancer, have happened. blood, liver and nervous s

a couple of weeks ago a guy named jesse was sitting outside a kroger supermarket in irving, texas.ting playing his guitar. does this regularly. a manager of a dollar star, jamie, happened to be walking by started recording with his phone. we are lucky he did. he captured an impromptu jam session that in three days online already has 7 million views. watch this. ♪ what i need to say ♪ oh ♪ say >> that's good. ♪ i don't know what you can do ♪ i don't know what you can do ♪ >> jimmy: they're pretty good. right? it's a guy, the guy was outside the store. just joined in, started singing. then a couple minutes later, another guy who happens to know how to rap joined in too. ♪ snoeme ♪ just don't know >> bring it in. ♪ i don't know what's going on ♪ keep my head up high ♪ if i make it out alive ♪ well i will just try ♪ i would just get down on my knees and pray ♪ ♪ uh-huh ♪ ♪ [ indiscernible singing ] ♪ sometimes i just don't know >> whoa! >> jimmy: all right. i saw the video, i saw it early on. a lot of people were tweeting me asking if i orchestrated it, a video hoax. i would love to cl

the stock has been on a terreri announcing a new partnership with kroger foods. joining us is president and ceo of clean energy. good to see you. i want to get to the heart of it. there's been questions about your company as a growth story. it's hit some road bumps in this year. out of this past quarter's results what stood out to me as well as a lot of other investors on the street is that you cut 2014 cap x pretty severely by as much as 63%. is this an acknowledgment that the lng model is not working compared to the cng model? >> you know, i think there's some confusion in the market on that. we are the largest in cng. it's going to be both. we're well positioned for both. we always -- i think we have had a history of going out and showing the market that we had -- typically we could spend a lot of money on capital. we pulled it back a bit. the big piece of it was i think it makes sense for us to look at a couple of plans we're going to do with ge and probably slip them a bit. we got tied up about 400 million gallons with ge. we will do them. but i'm not so sur

the behemoths like kroger and safeway. you get that left, take out some cost.ou can make a lot of money while giving share holders the early shares. even though tyson is willing to pay $5 more per share for hillshire and $18 more than it was trading this month, the deal would be enough. raising numbers for 2015. i have to tell that you this level of fevered bidding after a long dormant market is extraordinary. you're going back to the 1980s. the consumer bids takeovers. to call thing like this stupendous and furious. give me a break. i'm in a supermarket. these were the days when you just expected bids for soup marks. pills bury, general foods, it doesn't matter. too many to name. we did and we must cash in on it. until today, we thought all of this incredible takeover action began when hillshire launched the bid for a relevantly new company earlier this month. pinnacle itself is an acquisition vehicle one that brought bird's eye foods, duncan hines and most recently wish bone salad. pinnacle made it clear -- pinnacle made it clear from inception that it was ab

. >> major grocery chains including kroger, safeway and whole foods have already said they won't carry salmon even if it is approved. >> we're dispinted. we believe the product will succeed once they have an opportunity to sample it. >> fda rule the fish is safe and said it is likely to harm the environment. but they tell us there is no time line for when that might 457. allison harmlin cbs news new york. >> if the fda gives the green light, the modified salmon could be on stores in less than two years. >>> compassion has helped a hundred thousand orphans. how a bay area mom convinced china to do the right thing. >>> one of the few places not hot throughout the bay area right now is chrissy fields. upper 70s. by we are talking record heat once again tomorrow. even hotter. find out how hot, coming up. >>> what happens when a baseball player hangs up his cleats to become a sports talk radio show host? the challenge of aubrey huff, coming up life from at&t. ,,,,,,,,,,,, heat shields are compromised. we have multiple failures. are those thrusters burning? that's a negative. what's that ala

we wanted more organics, more fresh, fresh market, sprouts, kroger, safeway, everyone is now selling it less expensively than whole foods. gerri: my friends call whole foods whole paycheck it seems like the price points are higher. how much higher than grocers you mentioned? >> well, typically a grocer makes about 1.5% net profit a year, whole foods about 8%, they are doing about 5 times better than traditional store. so, as a result of this, consumers are shopping around, walmart has announced their new wild oats program, 25% less expensive than other stores. we have target getting into partnership on organics. everyone wants to sell healthy food, they are responding to us with simpler ingredients and if you look at whole foods they market it themselves. the first natural -- organic super market. everything in whole foods is not organic. gerri: do you think there is brand loyalty in this category any more, people talk about costco, they are loyal, but are they loyal to other brand names. >> they are and they are not when it comes to the price of food, you know, people are pinching p

>> the ones we really have to watch are kroger, costco, cvs.hose are the real bellwethers of the economy. shoppers still spending. macy's is key. tjx is key. in luxury, nordstrom's is key. if those go off the retail rails, then we have something to worry about. retail is fine with the right price, the right product and that's not the case where walmart is today. >> though to burt's point, macy's just reported yesterday and those earnings certainly weren't anything to write home about. they blamed weather. the market seemed to give them a pass. now we're saying walmart can't blame it on weather. we have to pick, was it weather or was it not? who gets a pass ond who doesn't? >> in the case of macy's, they were coming up against a very tough same-store comparison sales and macy's has the gift that keeps giving which is jcpenney. so macy's and dillard's -- >> not for their margins. would you want to be in that business as jcpenney gets more competitive? >> jcpenney is going up against the easiest comps in the last ten years. jcpenney's anniversary

you look at these deals we're seeing in the supermarket, this is about kroger.er and say listen, we have the critical -- stop trying to jam us down. we are now important. more -- don't play us off against each other. don't you do the chicken thing against us. don't you do the beef thing against us. these are defensive against the powers that be. the supermarkets. which you know are very concentrated and very powerful. >> they are. willingness on the part of tyson to pay 13 years worth of last 12 months of ebitda generated from hillshire brands. that's a high multiple there and it's probably going to go higher. >> i think so. now watch white wave. white wave is a company i think could be -- can't buy it yet. the stock is on fire because they do have growth. they have double digit growth. white wave my favorite natural and organic. >> the opening bell for this thursday. at the big board, bank of california celebrates transfer from the nasdaq to the nyse. as you can see, of course, largely green back there in the real-time exchange at hq in new jersey. over at the

. >> kroger, tiffany, nordstrom's looking at luxury and looking at really well lead retailers.all, your favorite? >> i'm looking at changing the way in which we look at success in retail. we have to compartmentalize. we have to look at the channels of distribution and pick the winners out of that three i can't sit there and say to you it's going to be a luxury for all mass volume. it's picking stores or brands like tiffany and michael kors read it's also about picking macy's and target. it's also about picking the value retailers with a off-price real tellers like tjx and ross stores. those are the ones that will win in the weather most concerned about is the teen retailer. there's no discretion a money within the teen market. they are the ones that have taken a huge hit. >> it will take target years to dig out after they spent 110 years on phenomenal florida three and now a decade of seven serious mistakes. liz: too bad because i never have a bad experience there i really am a fan of target as a consumer, but i want to thank both of you. it's great to see you. we will put all

barrel, williams sonoma, and then as he grew, we went to stores like whole foods and safeway and kroger short, the growth strategy is take or time and start where we feel like there's less risk, because people are already there, and work our way to the more mainstream grocery stores. >> have you hamstrung your sales force by limiting the audience you have? my quern concern is you're capped. >> we see this as step one. i think we're at the tip of the iceberg. yes, the natural products market is growing, yes people are becoming more and more aware of better for you condiments, but at the same time there are other thing that we can introduce, too, you know, other foods that are either related in the conned meant world that might be less niche at a more successful price point that would allow us to access more of the mainstream and broader market. >> where and how am i going to convince the guy that ate the heinz and that ate your ketchup to say, hey, i want you to spend this much money to eat this. i just don't see how that works? >> i think context is a really big part of it. when someone

tradition ishlists will like kroger here. they're doing well and i like that stock very much too. go on wall street and investors are hungry for safe, consistent companies with satisfying dividends. case in point the modern day to tortoise and the hare. still ahead, it's not every day someone tells you do goo after a gold digger. cancel your match maker. more "mad money" after the break. >> tomorrow, kick off the trading day with "squawk on the street." live from post nine at the nyse. >> your farm stand. >> i always have a farm stand. always. there's a lot of ways to bring in income. >> it starts at 9:00 a.m. eastern. i make a lot of purchases for my business. and i get a lot in return with ink plus from chase like 60,000 bonus points when i spent $5,000 in the first 3 months after i opened my account. and i earn 5 times the rewards on internet, phone services and at office supply stores. with ink plus i can choose how to redeem my points. travel, gift cards even cash back. and my rewards points won't expire. so you can make owning business even more rewarding. ink from chase. so

or walmart it its everyday low prierks costco with its cheap fruits and vegetables, kroger, with a bigce devoted to natural and organic problems. we goman's. any of the directly competitive stores wall street has funded of late like sprouts, good number after the close, fresh market, fairway. from a great, great niche with a few competitors to a crowded segment of the grocery store business, that's really what happened here. the good news, though. whole foods is a better operator than all of them. the bad news, in order to expand successfully and keep taking share the company has into stalled a ton of new technology that's expensive and cut prices on its food. all of its ofrlgz. thus hurting gross margeins and therefore dinging the profitability and predictability that we used to love at whole foods. i have no doubt that whole foods will prevail in the long rupp, but in the short run call it a hard stock to own. here's the bottom line. keep shopping at whole foods. i know i will. but don't necessarilystock shop for the stock. at least not yet. there are too many disappointed shareholde

not just the fairways and fresh markets, but kroger getting on the game, as well.e end of the day, you look at where their new stores are. they're opening in detroit and newark. this is a company that's out of space to expand. if they're in those markets at this point. so i really think that this is a bigger risk, even though it's down 20%. i think we've probably seen the first of a string of difficult quarters, not a blip. >> and, pete, i want to reiterate, if folks missed it at the top. >> right. >> you bought stock -- >> i bought options. >> you bought options. >> a call spread stock was about $38 at the time. >> you made a bullish play on whole foods, the bottom line. >> i did, yes. >> after you argued negatively about the stock yesterday. >> yes. >> you said the pullback was -- >> was warranted, and i thought now that they've gotten the pullback -- i tell you what, scott, we talk about this all the time, real quick, you always look at individual names for who is the best in the space. depending on what you're looking at. whether it's apple or whoever. argus to

nine million pounds of beef pulled from shelves at kroger and 7-eleven. chris?it all started with a whistle-blower prompting federal agents to set up surveillance. then came a raid, and a massive recall. and cnn learned pretty salacious details. >> cnn learned about details about the feeding corporation, that involves cows with cancer, meat not fit for human eating and an illicit romance. federal authorities believe that the inspectors were not there as the cows with cancer were slaughtered. they trimmed off diseased parts, and even replaced the heads of sick cows with healthy ones. it is not clear who was involved. but that is not all, cnn's inspector learned the person responsible for the bad meat was having a relationship with a plant foreman. cnn detailed the romance between lynette thompson and the plant foreman. the e-mail said the foreman admitted to an assistant plant manager that he had been seeing, lynette thompson. and went to her trailer three different times and they were intimate. the e-mail included the text between her and the man, she texts, i n

>> is kroger tried to turn into walmart? >> not in a retail way.ll take the best sellers and put them in their traditional supermarkets. bakes like rubbermaid or ware. you can do the same thing with apparel or toys. you have to do something with that space. nonfood isof selling the gross margin is much higher than food products. when you think about nonfood been, they have always more profitable. >> when we think about changes in stores, what are coming from outside the store? >> there is tremendous competition. everybody is looking for that one a trip. everybody is selling food. if you go to the drugstore, they are selling food. if you walk into walgreens or cvs, they have got fresh produce. have to go sandwiches. they have sushi. they are cutting it in some of those locations. >> what about other places to buy food that are not in a store? how about amazon? >> to the point that you were talking about, the convenience for easy -- busy moms. i had been away all weekend and i ordered my groceries from fresh direct. am i willing to do that? can i pic

friends and family are more into not loss of 18 kroger who was killed by the train, the city used, but city is making plans to make the tracks safer. a diabase said it plans for a motion before the death but now it's ours and due to what happened to brittany silvo. making sure it can use remain lit she was walking on the train tracks on monday evening with bovet falls on witnesses tried to get their attention to get off the train tracks the city said they plan to put god rules for pedestrians but to make sure every inch of the train tracks days. sue was walking with their back against the train said she never saw it come it's undeniable the issues hit by the train while on the tracks on monday. according to a mile her back was terence said she could have seen the likes maybe they shall have more lights on the chain to let you know that the changes coming navy that while. delights they have let the cars know what about the pedestrians and so pedestrians can nknow. nw tell my students to take one their phone off while walking city to be aware of your surroundings. belmonte's otis c. allo

like safeway and kroger over the last 52, not doing good for the company overall lander earnings forecasthe third time here they are cutting it. everyone getting into the organic game including wal-mart. they're down 20%. stuart: did you just say the organic game. >> supply and demand, we study economics here. >> i don't know why i am smiling because we're talking about the decline of private enterprise in america. a new study from brookings, a leftist organization it, they reveal, u.s. businesses are being destroyed faster reason they are being created. the rate of new business formation, cut in half in the last 36 years. business formation has taken a tumble since 2008, the obama year. we are joined by carly fiorina. cammed being overly harsh, blaming president obama for what i call the setback of private enterprise in america? >> it is true there have been trends, increasingly complex regulation, tax codes, increasingly complex permitting processes to get through but it is really accelerated the trends under the obama years snow we knew before the we had some more small businesses fail

. >> kroger could sell food and i "bad" neighborhood. >> we have made good food expensive and unhealthya society. in terms of legislating, the longer i study decision-making, the longer i think people are incapable of making good decisions. the decision between now and later is where we fail all the time. people overeat and understated and do not exercise. the question about how can i think about being 70 and do something now that is going to be good for me in the long term is not something in the human range of thinking. those are the cases where we really need to help people not be tempted. nobody is arguing about texting and driving. nobody is saying it is the same thing. it is incredibly dangerous. with cigarettes, we villain eyes secondhand smoke. secondhand smoke -- if somebody is in a bar it is dangerous. mostly secondhand smoke is a small problem but we villain eyes smokers. through that, we got public .pinion through overeating, people are killing themselves. the rest ofkilling us by raising health care costs. >> we do not feel so bad about it yet but we do need to think about

the story with whole food is rising competition and at mainstream grocers like kroger and clearly thes this common thread with all of these consumer staple earnings, and that is there are still challenges in the macro environment with the consumer, not to mention the severe winter weather hurting them. that was mentioned on the whole foods call. there's pockets of strength and starbucks, fence, had a pretty solid quarter. >> we've got more earnings out. do you like green mountain? >> if you're flipping a coin there. since the coca-cola announcement came out that the way to play this if you want to play is soda stream. the knee jerk on soda was to whack the stock down to the low 30s. i think it's 40, 41 now. i'm pretty convinced that some of this is going to make a forray into pepsi or starbucks, so i'm more in the soda stream camp. >> good point. >> i mentioned those earnings, we've got results now from 20th century fox and let's get out to morgan brennan with the numbers. >> 20th century fox, adjusted earnings of 47 cents per share. that handley beat the 35 cents the street was calli

the pilot program has become so successful retailers firestone and krogers have signed on to sponsorguys. >> courtney, thank you very much. courtney reagan with retail in the schools. markets are slightly lower as we speak. down 17 points on the dow. bring in art cashin, director of floor operations with ubs. good morning. >> good morning. >> you described yesterday a stunning moment when the yield on the ten-year game down to 2.4 and rebounded, as it rebounded it lifted the stock market. why did that happen? >> well, it would apoor two things. it would appear that the reversal in the bond market was above internal technicals. it had gotten a little overbought at the point. but there were also some very mild bits of inflation beginning to appear. if you look you will see there is strength appearing in the tips bonds, the inflation protected bonds, so i think that might have spooked the bond market a little bit and as i say, having been overbought. the reaction in stocks, i believe, was maybe the fed's activity is working. they've been talking about trying to get the 2% inflation. >>

kroger in the supermarkets. circle back. maybe a great "mad money" piece.ng well in retail. >> safeway getting taken private. let's not forget that. >> yes. >> your reference to wall green an important one, one we're watching. >> doing so well, will they being pressured, choose to do an inversion because they're going to buy the rest of lion foods. >> it's an amazing story. some shareholders starting to push back saying it's about more than just less taxes. >> a lot of chicago loyalty, like the cubs and how well they've done. >> and the union pushing back a bit. >> that's a story not going anywhere. a lot of other stories to cover on "squawk on the street." the opening bell five minutes away. microsoft's surface launch, many products with promise. we're there live, squawk alley, 8:00 a.m. pacific, 11:00 eastern on cnbc. yeah, i'm married. does it matter? you'd do that for me? really? yeah, i'd like that. who are you talking to? uh, it's jake from state farm. sounds like a really good deal. jake from state farm at three in the morning. who is this? it's jake

it whohas come in and kroger an cost co has come in. those say that the consumer may be more tepid.ut i say the competition has been too great. i'm coming in more positive on retail than i have been. >> all right. the numbers we have the opening bell two minutes away. no subs. for what reality teaches you firsthand. in the face of danger, and under the most demanding circumstances. experience builds character. experience builds confidence. and experience... has built this. the 2014 glk. the engineering and the experience of mercedes-benz. see your authorized dealer for exceptional offers through mercedes-benz financial services. as the company that's all about printing. but did you know we also support hospitals using electronic health records for more than 30 million patients? or that our software helps over 20 million smartphone users remotely configure e-mail every month? or how about processing nearly $5 billion in electronic toll payments a year? in fact, today's xerox is working in surprising ways to help companies simplify the way work gets done and life gets lived. with xero

know about cincinnati is we have 60,000 consumer marketing professionals because p and g, macy, kroger's largest advertising in the world. we have this fuel of innovation. >> if you have a creative branding problem, we have a solution for you with those 60,000. it's in cincinnati. >> i love dusty, but he had to go. so painful. lost seven straight. >> he moved the team in the right direction. now we have to move to the next level. >> i like the new guy. and billy, his finger is hurt, right? this guy, andrew, and becky, sports. actually, becky, he is a center fielder that will set the stolen base record. he has to be able to hit. >> we have a lot of injuries. bruce is out. of course chapman got hit in the face. once we get healthy i think this team will take the off. remember, joe, we're going to be hosting the all-star game. we will be able to put -- >> i saw the all-star game. fossy got run over. suddenly all these things that happened. i was actually at that one. it was at river front. >> 1970. and i used to go to crosley with my dad. andy dalton, i don't know who he is. >> great guy. >

. >> you do kroger or publix?ix. >> jameis winston ordered that crab legs and seafood but then walked out of the store without paying. winston says he simply forgot to pay. he got a ticket that will force him to serve about 20 hours of community service. this has become a meme online. the twitter verse tweeting out images of him with crab legs. >> he loves crab legs. >> i'm allergic. >> when did he do that? >> that's amazing. >> wow. a lot of people in this country with way too much time on their hands. >> yes. some people calling fsu this morning free seafood university. think about his road games. going to be showered with road ga crab legs everywhere he goes. >> he's been dumped off the fsu baseball game for a period of time. >> that's right. he's a good baseball player too. he's sitting out for awhile. let's go to the nba. rockets hosting the blazers. they stay alive with a 108-98 win. they trail though 3-2 as they go back. >> ever seen a better opening round in the nba? >> this was a great game. raptors up bi

and it's really the place p&g, may scy macy's, kroger.uring the great recession. >> one of the things i find interesting about you is your background. that you go to harvard law school. but harvard divinity school. how do you apply a graduate from harvard divinity school to the day-to-day work of being the mayor of a major city. >> i wanted to ask for forgiveness in advance is my joke. >> that's a good one. 99% of all jokes are true. >> i certainly believe to whom much is given, much is expected. certainly my faith plays a role in my effort to reduce poverty in the city. while the city is growing bigtime, we have disparities between black and white and white and hispanic. we need to make a difference there. that's been a focus of my administration. >> what sent you to -- what within you sent you to divinity school. >> you know, i blame the jesuits. >> real quick, what'd you think of the bengals pick last night? >> i'm excited. i really am. >> this is a political show, right? don't we talk about politics on this show? >> really quick. >> y

. >> if you can't get yacon at your local kroger, and some people can't, what are you advising peoples, it is promoting fiber. fos, this magic ingredient in yacon helps people feel full. reaching for things like beans and fruits and vegetables and nuts and whole grains really do work without having to go to south america to look for a sweet potato-like looking thing to keep you feeling full and drinking plenty of water. >> that works. >> i can do that. >> i can do that. beans, water and pistachios. thanks, dawn. >> thank you. >> or you can take your dog for a walk. >> you can take your cat for a walk. i saw someone with a cat on a leash. >> yes, that is true. the question is are you a dog person or a cat person or both? >> we will tell you what your answer could say about all things, your intelligence. how much protein does your dog food have? 18 percent? 20? purina one true instinct has 30. active dogs crave nutrient-dense food. so we made purina one true instinct. learn more at purinaone.com if it doesn't work fast... you're on to the next thing. clinically proven neutrogena® rapid

you can't deny that not only kroger and fairway and some of the traditional brick and mortar groceryics space, but also just a couple of weeks ago, google, shopping express, amazon fresh, are expanding. so where do you see any competitive threat? and how are you combatting that? >> well, sure. there's no doubt that the market is getting more competitive, but understanding that sprouts has always been competing with the traditional supermarkets, which were always very price conscious. when the growth is in the middle and upper middle income consumer, that's the consumer we target. it goes into everything we do to the products we market, to how we go to where we place our stores. and when you think about it from the online perspective, you know, over 50% of what we sell is perishable. and to that point, 25% of our business is fresh produce, which is a product that consumers like to touch and feel and pick themselves. so it's not just about caring about natural foods, it's about the total overall customer experience. it's about carrying the products, about offering the breadth of produc

would be very rare to find a big box retailer or a large chain store maybe the occasional sears or kroger'sbut that was it if you needed groceries by and large you went to local grocer you needed a new hammer you went to the local hardware store but then along came reaganomics ronald reagan stopped in force in the sherman antitrust act in one thousand nine hundred two and handed out massive and unfair tax breaks to large corporations and to their executives and their stockholders all at the expense of the small businesses that had built the american economy as a result mom and pop stores began to close because they simply couldn't afford to compete with these big box stores that were growing out of control this is a trend that has been going on ever since ronald reagan stepped foot inside the white house to this day local family owned stores are being run out of business because they can't compete with the home depots the best buys the wal marts in the denny's of the world that are growing larger and larger the reaganomics isn't the only thing that's crippled small business and entrepreneur

krogers has an amazing thing on the website, where every single friday they give out a free full sizen and take it to the store and get your free item. >> okay. something new, like -- >> it is usually something new where they want you to try it out. >> you're ghoeti innot getting . it is not happening. >> a great website we found out about through a reader at "all you" called vocalpoint.com. get a free full size products. these are some recent products. all you have to do is tell them what you think. which we are all capable of. like if downey says use this detergent, you say, i love the detergent, or it didn't work for me or whatever you want to say. >> full size? >> they send you -- yes. >> godiva chocolate, if you register there, for rewards, one free truffle a month. hello. why are we not all doing this? >> i don't know. i went to the movies for free? >> regal cinema has a rewards program. you can accrue points towards free tickets, you can get a free movie ticket after going to a movie. and you can also get free popcorn and free soda. >> usually costs about $45. >> which is the g