kroger -- everybody is going against everybody. you got the walmart, target, kroger.hey're all coalescing to hit each other, and then amazon wants in. kroger is the best in show, but you know what? sometimes the show, not worth bingeing on. as we wrap up our invest in america series, i'm concerned with next week. i got to tell you i think it's got the weakest lineup of all the earnings and might sbut some downward pressure on the market. plenty to come on our final "mad money." i wish i could be here for the best of the year, but i can't, from san francisco. including a newcomer to the nearly $10 billion u.s. cosmetics market. find out where e.l.f. beauty plays in the selfie generation. plus from phishing to ransomware, the company trying to protect your data, i'm going to be talking with prove point. and we're going global. my state of the worldwide economy from here at cnbc one market. stay with cramer! >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or

there's sprouts down 4% and kroger. can these grocery stores on survive?er piece from the conference call. they say it is unclear how long the deflationary struggle will continue. i think you have way too much shelf space for buyers out there and they're killing each other. whole foods is starting to get into the promotional activity they should have done a long time ago. so i don't touch it here. i think if you look at the bigger name players, kroger to me is starting to look interesting. target to me, after a big, big pullback in this whole staples run, people will flock to target. i'm totally against the shorter term story. but if it holds the 28 level, you can buy it against 28. if it holds the 28, it is worth a shot. if i breaks that, it agencies lot lower but 28 is a huge level. >> worth a bounce? >> it is a huge level and there's an air pocket below it. remember monday morning, about amazon going into the 20 to 30,000 recall square footful are space? jeff bes bezos went to twitter to deny it. in convenience stores. what a better way to get into bric

reuters reports that walmart is put the pressure on kroger.hey launched a price test across 11 southwestern states. the test is finding right price point across a range of products that will attract more shoppers and adjust prices as needed. >>> google's assistant will come to phones. as early as this week it will be available on android 6 and 7 devices in the u.s. google's assistant allows user os ask questions about weather, flight information, and appointments. >> we now know what the new nokia 3310 smartphone looks like. it's making a nostalgic return. it was first introduced over 16 years ago. the modern version is a little lighter, thinner, and popular. it's available in yellow, red, gray, and dark blue. >>> it's tax time. if you're more than one of 70% of those who will get refunds, the question is what to you do with your money. some say they'll stash it away. others will spend it to pay down a dead or splurge. anne-marie? >> sounds pretty good. i'd like to do a little bit of both if i can, if i do get anything back. >> me too. >> hena

proud of kroger sponsoring the daytona event for ten years.ood start to the 2017 season. i think cat and jody, all the hard work they put in, the effort's there. our equipment's there. we've just got to put it together so hopefully it's a great start. >> great run. well done. >> kurt busch, he talked about leading just one lap. that's a record for the fewest ever led by a daytona 500 winner. ryan blaney, you heard from him. ford taking three of the top four spots. joey logano, previous 500 winner. kyle larson, fuel became an issue. chase elliott finishing 14th led 23 of the final 26 laps but lost the lead with three to go. kevin harvick part of that stewart-haas ford team and led for a while. in fact, led the most laps in this race, 50. but if you saw in the top ten finishing eighth place, two time daytona 500 champion and in his final, his 30th daytona 500 our broadcast partner, michael waltrip survived. you were one of just a few cars out there, five, that had no damage throughout this wild, crazy kind of a wreck show. >> yeah, i was in the

. >> we know the biggest is walmart, then kroger. i thought it would set it up biffle looking at a chart from q-4, 2015 present. what you have here, despite the volatility at home depot. they are up the same amount. let's pull them apart individually. here the same time frame. price per share. earnings per share. leading. now let's do the s&p 500. same thing. up 22, 23. earnings, one. put it all together. here are the two stocks. exactly the same amount. 22 plus or minus percent. home deep over up 31 and the s&p. meaning this superior name is simply tracking the s&p but it is of course doing much better in terms of results. so let's look at a few charts of home deep over and figure it out together. you can draw this many different ways. you can say there's the head and shoulders bottom. do you know this. the breakout is underway. we think the earnings will dear breakout further. we want to get long. home depot. >> i was looking at the calls, you can spend just over $2. that's a way to make bullish plays. the options again, the stock

the biggest in the country is walmart, then costco, number three is kroger. home depot is the fourth largest retailer in the united states. i thought it would set it up this way by looking at a chart from q4, 2015 to present. what you have here, despite the volatility in home depot, is that both home depot and the s&p are exactly up the same amount. about 22%. now, hold that as a thought. let's pull them apart individually. here the same time frame. there's home depot with earnings. again, versus earnings. so, price per share, earnings per share leading. 31 verse 23. now let's do the s&p. same thing. up 22. earnings one. put it altogether. here are the two stocks. um exactly the same amount, 22 plus or minus percent. here we have the earnings for home depot up 31, we have the earnings for the s&p one. this superior name is simply tracking the s&p but it is, of course, doing much better in terms of results. so let's look at a few charts of home depot and figure it out together. you can draw this many different ways. you can say this is a head and shoulders bot

. >>> nation's largest retailer rolls out a price war against the rivals aldi and kroger. wal-mart is launching price tests including in virginia. the aim is find the right price point across a range of products to attract more shoppers. >>> straight ahead, what george w. bush is saying about president trump. plus breaking the mold. a fios is not cable. we're wired differently. in the last 10 years, we have received 6 times more awards than cable, including the jd power award for highest customer satisfactionfo. only fios has the fastest internet, on the most awarded network. get this amazing offer: 150 meg internet with equal upload and download speeds, tv and phone for just $79.99 per month for the first year. cable can't offer internet speeds this fast at a price this good, only fios can. >>> a historic baptist church in northwest d.c. welcoming copastors, a married lesbian couple. >> the move led to online conversation and leads us to an online poll. do you support the right for gay people to hold leadership posit

will helpoping that the stores and kroger shares trading larger today.e are seeing strength and commodities today except for oil prices, which are pulling back. we are seeing gold prices higher and corn is the stai stand out as we see the biggest gap from consumption to production in eight years according to bloomberg intelligence. one uparly 3% to -- nearly 3% today. vonnie: president trump's highly anticipated speech before a joint session of congress tonight. bloomberg's chief washington correspondent kevin cirilli is on capitol hill with what to the executive editor john fryer joins us in london on what the global investor community wants to hear. kevin, why should we get details when donald trump has gone quite alright so far without giving details so far at least for the markets? kevin: the pressure is on the president tonight to win over republicans who are growing increasingly anxious over a like a policy specifics coming from this administration. expect them to take a position on controversial republican issues such as the border adjustment tax

. >>> after saturday's lunch, space x send a rocket to bring kroger to the international space stationnch from historic cape canaveral. >> one president trump during the election promise all of these things that he was going to do for us. i know he was going to do this for us. [applause] >> a star is born. >> the áthere is gene -. it certainly looked and felt like a campaign rally. when the president appeared on the doorway of air force one and his 757 it became very familiar during the race. the crowd welcomed him for the first time is present here 9000 people packing the orlando melbourne airport to raleigh for the commander-in-chief. mr. trump using the platform to continue his controversial criticism of the media. let's the dishonest media which has published one false story after another, with no sources, even though they pretend they have them. make them up in many cases. they just do not want to report the truth and they have been calling us wrong now for two years. they don't get it. >> is that true and will that continue to we have a political reporter from the daily news join

proud of kroger sponsoring the daytona event for ten years.hink cat and jody, all the hard work they put in, the effort's there. our equipment's there. we've just got to put it together so hopefully it's a great start. >> great run. well done. >> kurt busch, he talked about leading just one lap. that's a record for the fewest ever led by a daytona 500 winner. ryan blaney, you heard from him. ford taking three of the top four spots. joey logano, previous 500 winner. kyle larson, fuel became an issue. chase elliott finishing 14 23 of the final 26 laps but lost the lead with three to go. kevin harvick part of that stewart-haas ford team and led for a while. in ct, led the most laps in this race, 50. but if you saw in the top ten finishing eighth place, two time daytona 500 champion and in his final, his 30th daytona 500 our broadcast partner, michael waltrip survived. you were one of just a few cars out there, five, that had no damage throughout this wild, crazy kind of a wreck show. >> yeah, i was in the middle of every wreck it seems like. we w

notoriously operating margins on groceries are very low. 1%, 2% maybe, 3% for kroger.out with earnings after the bell. organic grocers get a little bit higher, 5 hrs, 6% margins but they're all competing on price now so those have been coming down. yes. 20% would be very hard. >> speaks to the myth of bezos growing so big that people think he can break the laws of economics. >> although it's cool he's tweeting. >> another big high profile user. >>> let's get over to the judge and "the half." ♪ >> guy, thanks so much. welcome to the "halftime report." i'm scott wapner. top trade this hour, apple's all-time high. shares getting close to that major milestone. one recent critic of the company may be about to buy the stock. with us for the hour today, stevenwise, josh brown, jon najarian. let's get with apple. let's go right to the sound. i want you to hear this and then talk about it on the other side. >> it's a hardware company. and -- >> you just said it's a services company now. >> it's not. money comes from hardware. >> yes, it

we also hear from kroger on thursday and i keep wanting to recommend this supermarket chain, but there's too much price cutting to do anything other than hold on to the darn thing and maybe hope one day there will be an armistice day in the grocery war stores. this week isn't known for tech, but i see two worth owning that report after the close thursday. auto desk, which we profiled quite recently, and marvel technologies, auto desk has had a remarkable run. marvel's moved up gigantically since i've been pushing it. maybe it takes a breather, but you can either win with a takeout or earnings. however, the run up ahead of the quarter has stolen a lot of this stock's thunder. finally on friday, janet yellen speaks about economic growth. we need her to come out and make it clear that march is in play and it's time for a rate hike. there are so many people like me who believe that the economy is gaining steam both here and abroad by the way. so even if we don't see longer term u.s. interest rates going higher, they've been heading down because of tremendous demand for our treasuries worldwi

look for the kroger chevy. i hope that 47 car is up front the whole time and taking it to victory lane hopefully. >> we are rooting for you too. car number 47. we shall see. you can catch the nascar action on ktvu fox 2. coverage at 10:00 a.m. with the race at 11:00. jump over to the daytona after us. >> sounds good. >> sounds good. >>> chilly but fairly dry. mostly dry. this is a live look at the bay bridge. >> i'm claudine wong. >> happy sunday. i'm frank mallicoat. headlines on this weekend morning. we are learning about an incident on highway 4 last night around 9:00 that brought traffic to a complete standstill on the highway. this was a homicide investigation. >> they wanted senator feinstein to be there. she won't be. it was planned by people upset about the state of affairs. >> more on town halls that are being held by lawmakers across the country and getting big crowds. more on that and shocking cell phone video of a man clinging to that side of the car on a highway. >> the puppy is in the back of the

stores, trying to compete with rivals like kroger.ittle bit , .9% come on concerns over price competition. watching some of the food companies, warren buffett says in an interview with cnbc there is no back appeal for mondo lez's offer for unilever. we are watching some of the and talked about alternative targets like general mills and kellogg. watched thes we recent dramatic move in the japanese yen. the dollar moving higher vs. the yen. call it an hour and a half ago, but about .5%, as stocks were 112.55.d at seeing more significant gains there. the longer-term trend for the u.s. dollar is uncertain. more negative bets on the u.s. dollar or fewer positive that's. .- fewer positive bets we have seen overall currency volatility not just with the dollar also turning somewhat lower. those 2 lower someone in tandem. ess on thes bullishn dollar. scarlet: thank you, julie hyman trade oliver: let's check on the "first word" news with emma chandra. trump says het intends to make good on his campaign promise to repeal the affordable care act.

byse of stocks, kroger, off 1%. we tend to make a lot of those streaks, the longest in 30 years. of rally. we have not seen a 1% move in the doubt and back in december of 2016. me, six 12 of -- excuse of those closes, we just saw a move of 2/10 of 1%. yeah, we keep making those record closes, but the extent of actual movement, john, ok, you can make the argument that there is animal spirits and all that, but in reality is a? .2% move really an animal spirit kind of move jonathan: writing out the record after -- a .2% move really an animal spirit kind of move? jonathan: joining us now, morgan stanley senior management asset management manager, along with david bianco. do you look at that, here? important.it is 12 record closes on the doubt. the fact is, we have very low volatility. at the same time, you have very low implied volatility, low levels of fix something implying that there is kind of a little here that is kind of potentially realized in the immediate term. you think about the trump trade's, the hope in the market, it really centers around, i think, these fiscal policies

we see walmart coming down as well, kroger coming down as well.hy, if it's the border tax, a weak environment. this is a holiday quarter we're talking about for target. there's a price work now at dollar tree and dollar general, but target is really taking it on the chin right now. stuart: what's happening is all these retailers, the bricks and mortar people, the big names, it's suddenly arrived that we are in a retail ice age. if you want people to go in your store, they're not coming in as much as they used to. they're going online. this is a real crisis for these retailer >> i think the first real shut across their bow was black friday. it didn't work out so well. what's happening here, be careful when you're invest anything retailers, what is consumer behavior and target's own fault. i'll tell you, walmart had many, many quarters of down sales, they did not have it this last quarter. some of this is target's responsibility to fix, and there are people who are undercutting them on the food side of the business, and that is where a real donnybro

what amazon is doing here and the whole story, this is a real big threat to the wal-marts, targets, krogeri say whole foods. back in the day, you would have thought, hey, how do we make sure the produce is right. they get it right. i can see amazon getting things right. there's a uk company that some of the smarter hedge funds are looking at, grocery delivery. t. maria: my concern is the jobs and the fact that they don't need nigh human -- need any human beings to do it. >> we also don't need people to run horses and buggies anymore. maria: okay. >> we heard about this earlier after trump's election. maria: doesn't have ibm have all the problems, when was the last time you saw increase in revenue ? >> the world keeps changing, let's keep changing wit. you want to make america great, embrace this sort of thing. maria: all right. >> good coffee. dagen: consumers only want to put automation to a point. >> i100% agree. dagen: getting lost in the auto phone systems when there's a problem, whether it's your cell phone bill or your bank statement. maria: next thing you know your tv is going to st

a variety of retailers including walmart, kroger, and dollar tree shares are down today.rom target, many not expecting the more bargain oriented stored to follow the path of walmart. as for the walmart strategy, as we look at the bloomberg, walmart has two things. more p and more e. this is price and earnings relative to targets. they are dominating. maybe if they can switch over the target customer base, something our analysts said could work, that could also take time, perhaps the strategy could be successful. another problem for target, one thing investors don't think of too much, they have a weak online presence. this is a five-year chart. in orange we have target up and down over the time. going up only 2.5%. they are making investments online. they are playing catch-up. perhaps if they catch up and make a transition toward that walmart strategy, perhaps that will these the pain investors are seeing. vonnie: let's see in the next quarter or two what happens. tonight the president will be addressing congress for the first time. cuts tonnounced budget departments like