they might hear the name krzysztof wodiczko maybe, but when we say that the work that you have done as a conceptual artist is huge projections on buildings, then they'll say, "ah yes, i know krzysztof; i know krzysztof." why this idea of projecting-- making your art so public? what is it that you want to communicate? you want to make it free and accessible to everyone, but the message that you're trying to say to people is what with your work? >> well, since the late '80s, i'm employing in my work video that is motion and sound, and possibility of recording and editing and transmitting voices-- voice and gesture of a person, people. so from that time on, i would think that the reason is to turn those of whom we know nothing or who are hidden-- invisible-- residents of our cities into projectors so they can project themselves on a large scale and open up to large number of people. and learn, taking advantage of this kind of project, how to find words and metaphors and expressions to convey often quite difficult experiences. >> hinojosa: but the fact that you're seeing people kind of tal