i ask because i see it's reported that ksi will be a guestjudge on britain's got talent. need television and the profile it offers?" yeah, i mean, iwould say with tv generally, the word 'need' i would question. i don't think youtubers or content creators need tv. but i do think it adds something, of course, and i think it's easy to sort of disregard quote unquote traditional media and just focus on the new and i think there's an absolute balance to be had with both. so, because of your calculation that you don't want to turn your back entirely on more traditional media, you interact with it a lot. what do you make of it? do you think sometimes tv spends too much money producing the content that it does? do you think its ways of working are out of date compared with what you and others are doing? i think for me, it is a combination of things. i think the economy of tv doesn't clearly make sense for the way that advertisers are spending, right? advertising dollars are shifting more and more into digital and they're moving away from linear. not at a rapid exhilarating, like,

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