that to me.ep ard for ktn jo surouy haedr:e am.wend, abou od welike, the' more15 wat. rep tou top eah,e're to reporte nowthe itish musical export trying to make it in america. >> it's a big prize. that's exciting. i can't get away from that, and i don't know if it ever makes me sound naive or anything. at the end of the day, i'm willing to take it on. >> reporter: it's a little like guitar nirvana in here. >> it really is. >> reporter: bay, who we met at york -- >> i'm always drawn to the weird color. >> reporter: this is a beautiful color. irst guitar when he was 11. north of ln, himself to play and joined a local band. al this is the holy grail of gigs in hitchen. >> reporter: but bay had greater ambitions. >> giving myself a shot at something more than the buzz we rr: orf ot epou0 ne re l a i wnking, yorreal rep sig rep rerds,nly james bay was on@his way. did you have a plan b? >> no. well, drawing. not the best plan b, i don't think. i still love it. >> reporter: he still draws on the road. band mates, rock heroes, selfies, featuring his now signature headgear. whe