kuba: which holds about 15,000 wheels. jill: it's like the coolest thing to walk in there and you look 21 feet high and there's 15,000 wheels of toma and gogoua in one room. joe: of all its workers, employee number 101 is a robot named tina turner. kuba: she basically turns the wheels, brush them, and puts them back on the shelf. joe: but this holiday season, it's another celebrity doing some of the heaviest lifting here. oprah winfrey named point reyes farmstead to her prestigious holiday list of favorite things. jill: someone like oprah with that level of visibility, it really is a game changer for us. jill: okay, so this is one of our gift collections. it's always got four of our cheeses, the truffle brie, the quinta, our fennel blue. joe: it's actually the second year in a row, oprah added the cheesemakers to her popular list. jill: represented about 15% of our total holiday direct-to-consumer sales. joe: which begs the question, is there enough cheese to cover all oprah's cheese fans? kuba: we have not run out yet. we