those college students of my vintage will remember the term was introduced by thomas kuhn, a historian of science who wrote a terrific book now, unfortunately, according to my children, not on the reading lists of histories of science. but it was called the structure of scientific revolution and it introduced the notion of paradigm. paradigm being the way of seeing the world, the prism by which or the lens by which theories of reality were interpreted and people interpreted their world. paradigm, for example, as applied by kuhn said during the era when the pyramids were built, the version -- or the reality for egyptians in that time was that the earth was the center of the universe. and that the solar system and other planets actually rotated around the earth. and kuhn's thesis was that sense of what human beings were actually in part explained, this bold construction of something as monumental as the pyramids of giza in a very early period in human history. and then as you go on and he shows that as copernicus demonstrated, in fact, that the earth was not at the center of the universe