. >> according to kurt abramson, ceo of share this, a company that provides sharing info, the biggest change is how people shop. people go to stores to look and get a sense of the experience and then they go home and they actually buy it online where they think they can get a better price. 45% of americans have bought something through a mobile app on their phone. >> for jeff hassen, chief marketing office of hip cricket, a mobile marketing and advertising company says it is more important than ever to go to the customer. >> we have gone from a passive activity of interacting with the world to an interactive activity where what we are able to do with a tablet is respond, vote, ask for more information, get a link, get more stats, depending on the industry. the smart brands are giving consumers the ability to interact with them. >> he has somewhat leveled the playing ground so that small businesses can compete with the big guys. search engine op tim i zation expert says, only if you are being smart nd ataking control of the way search engines perceive your website. >> a lot of people a