kurt wagner who joins us now because on top of that news report by the information that twitter revenuepped as much is percent last quarter. uni, we had a rough 2022. navigating this let's start with the financials and we will get to the furniture. >> a drop in revenue as reported by information, what's happening? >> we have been talking about this for a while which is 90% of twitters revenue comes from advertising. if you are an advertiser twitter is a scary place. it's not comfortable, a safe environment to be spending your money so i don't think any of us are shocked. we have seen the headlines about these big advertisers that stepped back. the reality is that this at them really hard. a lot of the marketing budgets usually come about, it was not a big surprise to me. >> how is tweeter in chief dealing with this? many saying the tweets coming from elon musk have gotten less controversial. how was he trying to ensure people come back to the platform and wanting to advertise with them? >> it looks like he has sort of just -- mr. -- redirected his attention. there was a lot of frustrati

ed: kurt wagner covering every twist and turn inside and outside of twitter. thank you so much.turn to the latest on apple because another day, and another scoop. it's taking on amazon and google . according to sources, expanding their in-home product lineup. meanwhile, apple still planning to unveil its first mixed reality headset this year but the plans for a lightweight augmented reality glasses have been postponed. sources say due to technical challenges. bloomberg broke both of those stories in the space of a single working day and i'm delighted to say he joins us now. let's start with the in-home devices. because actually come up when fe consumer electronic companies. what are the details you reported? this morning, apple rolled out a new pod. it's the return of the original home pod. it's a bit lower costs because they rolled it out at $300 instead of the original $350 of the homepod. there are fewer microphones and tweeters, so not as powerful. and it uses an apple watch processor instead of an iphone processor, so you have a little bit of a ship there, but for audio fan

ed: bloomberg's kurt wagner, great reporting keeping us posted with what's happening inside the birdsest. thank you very much. the information says apple plans to develop software to help users on the mixed reality headset build their own acts. $3000 headset according to the report apple hopes that even people who don't know computer code can use the software to tell the headset via siri to build an ai app. that application will be available on the app store for others to download. you reckon you can be an app developer through the headset? caroline: most definitely. probably through check gpt right? ed: we have played around with the headset i wouldn't imagine going as far as coding. it's an interesting case. caroline: i'm going to leave it to the professionals. who knows, at first i need the $3000. give me that i can start doing. ed: this is not going to go away is it? coming up more pain for indian corporate empire. the extent of the damages caused by that report that is next. this is bloomberg. ♪ ed: who are hindenburg research investment firm says it specializes in forensic finan