kurt wagner is from bloomberg and his new book "battle for the bird" gives us a new perspective on the titanic downfall or the hindenburg downfall and right off the top let's agree to one thing and we're saying twitter. it's called x now and this is our tv show and we can call it what we want, we're calling it twitter. let's start with the name. i know he likes the letter x, and i know the history behind it and it causes all kinds of problems especially for us in the media because you describe the x ceo, but you don't mean the former ceo. >> there is a bit an awkward situation there when you have one letter now suddenly representing this thing that as you point out has been in our vocabulary for 20 years almost at this point and is a worldwide known brand. so i think what elon was trying to do here was quite frankly, separate himself from the old twitter. even though he bought twitter and even though he loved twitter as a use are before he bought it and he grew to disdain and despise what the company was doing and the pivot to x was an effort by him to erase that past and start somethi

let's bring in kurt wagner. from a get -- the get go, it was an awkward conversation.way that he is indicating his use of ketamine, for example. >> that was a very tense exchange. yvonne talked about his prescription for ketamine. he said he does not abuse it. he uses it because of a dr.'s advice. he said he suffers at times from depression or sadness. he pushed back very briefly and said, asking somebody about a personal prescription is a very personal thing. it was interesting to see him pushback back on this reported drug use and lemon asked, will this impact your tweeting? it was a rather tense exchange early on in the conversation. it sets the stage for a tougher conversation. caroline: don the men has given his own views. elon musk is saying that basically, this is not what we envision. it is just cnn but on social media. what does this mean for their push to be a video first platform and getting top talent? >> don lemon was probably the headline of this entire push. they came out and announced a small handful of new shows and how they were pivoting to video, mak

ed: kurt wagner. wanted to make sure you got the opportunity to tell us. thank you for your time.g up on "bloomberg technology," bitwise's ceo will join us. sam beckman freed stood in front of the judge -- sam bankman-fried showing some remorse. we can move to what happens next. for many this is a book and for the crypto industry. will it be that? an important conversation in the next block. we will be back. this is "bloomberg technology." ♪ ed: welcome back to "bloomberg technology." as we said earlier, the final trading day of the first quarter of 2024. in the moment this is what it looks like. it is a short week in the u.s. good friday is a markets holiday. nasdaq 100 is completely flat. a slightly better performance, up three tens of a percent in the philadelphia semiconductor. amd and intel pushing higher. nvidia is the best performer year-to-date both on the nasdaq 100 index and the philadelphia semiconductor index. there are news items going on. walgreens up .1%. had a strong quarter in the quarter gone but trimmed its outlook for the fiscal year. the ceo of walgreens will