. >> kush parikh is ceo of pay by phone. thank you for being with us. >> thank you very much. >>> making a payment in your car payments and something that might break the internet. when "press: here" returns. >>> welcome back to "press: here." there is a relatively new phrase to break the internet, a phrase that refers to something that is so popular or so lurid it gets lots of views. and i am not above showing you an example. a photo spread of kim kardashian was said to have broken the internet with its popularity, though it did not break the internet. but there is something that could very well break the internet, or at least damage the financial model so many sites rely on it. ad blocking. and it's one of the most recent updates to the apple operating system. it began allowing ad blocking software on its devices. ad blocking does what it says it does. it blocks ads. lars albright is one of the brightest people in the world when it comes to mobile advertising. from working at quattro wireless which apple bought to being an