kwla do do we owe this stepped -- what do we owe this stepped up velocity, michael? >> you could almost feel the intensity of the campaign grow this week, surge as both the white house and the romney operation, it's like they stepped on at gas. and if you have a -- rewarderring points around the slight edge to the white house base r because it -- white house because it started last week, they bought more ads, clearly hitting the road more and you can sense autumn null intensity in the way he is talking. not normal for july. and it gets -- defense for obama and the offense begins, obviously with the economy not turning around. they have to do something to define romney before his convention. and their definition, reduced to an almost cartoonish level is heartless, mysterious capitalist. gwen: let me ask you this, sam. you've been covering mitt romney a lot. he gave an interview to fox news and said if you're responding, you're losing. well, he was the one who gave five interviews to the networks to respond. >> he did that. he added two new washington veterans to his c