please welcome kyle chayka!e] ♪ ♪ >> jordan: kyle, kyle, i like this book, i will tell you why. i've been a grumpy ass-whole for years now and this book validates so many of the things i've been telling other people. tell me, how in my right? how do algorithms latin culture? >> yeah, how is everything gotten worse? i like seeing the sticky notes, by the way. a demonstration. >> ronny: i'm going to grill you on all of this. >> he's, it's like a quiz for me. i think we are surrounded by these machines right now which are algorithmic recommendations and everything from your email to your facebook feed to your text messages to a tiktok video, it's all sorted for you. i think that kind of affects culture in two ways. as consumers we become more passive, we are more accustomed to just getting stuff handed to us that already agrees with our viewpoint and our tastes and then on the other side, the creators of culture kind of have to mold their work to fit these algorithmic platforms, so they have to figure out what work