. >> kyle davidson has been on many as ventures. but one that's been most meaningful came after he left living sobl an online marketplace to feature local deals for its subscribers. >> living social decided to refocus the core business refocus sort of their strategy a little bit and decided as a result to shut down the adventures division nationwide. >> davidson worked on that team crafting deals on snowboarding skiing, rafting, wine tours and other trips. when his job came to an end, he embarked on a new adventure. launching his own business creating an online marketplace designed specifically for consumers seeking active excursions. and he hired freelancers to work with him, mostly members of his old team. >> i rehired a lot of my part-time staff from living social, we hire 23 part-time workers, we call them guides and every one is a freelancer. >> there's been a dramatic increase in the number of people working for themselves over the past decade. about 53 million americans are doing freelance work today, that's about one-third o