when other websites fulls -- kyle kaepernick added because all people care about is money. >> no response to all of this from colin kaepernick so far. jim hear baugh -- the 49ers organization is aware of the recent media report regarding colin kaepernick and is in the process of gathering the pertinent facts. >>> the uncertainty of what really happened didn't stop the kaepernick story from spreading fast and undoubtedly potentially hurting his public image. how the lack of facts feed a story when people can fill in the blanks for themselves. >> reporter: many people we talk to acknowledge a positive image is made mostly out on the playing field. but when there is an incident off the playing field, the true impact is hard to judge. many people told us what got their attention was a rumor of a sexual assault, which turned out not to be the case. >> you kind of get this bad vibe about whoever the person is involved in that story, however there's not any actual details, so i feel like poor kaepernick basically. >> reporter: chuck biers agrees. the professor of public relations and marketing s