and kyle peterson created the record for the most catches while juggling three clubs hula hooping andg a unicycle. >> 15. >> yes. >> since it's a crowd source site, if they get something wrong, they hear it from their usersp this. >> within a day somebody left a comment that said here's a link to a youtube video that shows a larger pie fight. we reached out to the larger group and we changed our ruling. >> record setter started as simply a fun activity, not a company. something dan created at the outdoor festival burning man. >> it was totally just a fun hobby that my friends and i were doing once a year. the project was sticky. people seemed to love this open challenge that we gave them to invent their own world records. >> after a few years, dan quit his full-time job in advertising and started pouring all of the money he learned from freelance jobs into turning this hobby into a business. his partner, corey, did the same. >> as soon as we had the site launched we went out and were forced to find a couple of angel investors who allowed us to quit our day jobs. >> the angels invested