charlotte, talk to us about the kind of innovation and the focus of l'oreal here?ah, that. >> was really interesting to have a tour there. >> on inauguration. >> day of this big facility because, of course, l'oreal, they've been present in new jersey for a while. but this new research and innovation. >> center. >> l'oreal, invested $160 million to revamp this facility. so there's significant investment in one facility in the history of l'oreal. >> and. >> you know, the diversity that they have in the us market allows them to do a lot of that research there, whether it's on different types of skin, different types of hair. and they have hundreds of scientists all there in that massive lab that do all that research. >> kind of state of the art kind. >> of lab that they have there. so i had a chance to catch up exclusively with the ceo of l'oreal, nicola geronimo, to talk about innovation and why it's key to stay on top of the beauty business. >> people don't. >> tell you. >> that they. >> need a new glossy. lipstick or a new hair color that shines. >> they they. >> t