. >> reporter: and the creme de la creme, even have their own careers.arly as 2017. they're called pet pet influ p petfluncors, some owners making this a career. lonny edwards left behind her law career to start the dog agency, a talent management firm for social media famous pets. >> reporter: amanda, formerly a neuroscience student in texas, also turned her passion for pups into a full-blown career. >> all of our friends were doing first birthday parties for their kids. then we wanted to also celebrate our kids because we're not planning to have human kiddos. it was just kind of like, let's do a party, invite some friends. it kind of took off. >> reporter: she became the "bark day planner," bringing events to life that are just as fun for the pups as for their parents. >> the clients are definitely those people that just love their dogs. >> reporter: we tagged along as she hustled around downtown dallas, getting ready for boba's big birthday bash. our first stop, the bakery, a "paw-tisseire" specializing in cakes for canines. then we headed to the venu