domthe lada -- the lada was once considered the mercedes of the east. >> a to is the best are availablen the east bloc and cost quite a few east marks, but everyone living in east dreamed of having one like it. that is why the affinity for it is so great now. >> today, the lada is simply cool. during the cold war, who would have dreamed that two germans would be posing with one in front of big ben? >> the lada is innovating london. that is it for "european journal" for another week. hope you enjoyed the program. remember, you can sign up for our facebook page or send us an e-mail with any thoughts on any of our programs. for now, for me and all the team here in brussels, goodbye. captioned by the national captioning institute --www.ncicap.org--