monroe then helped lafayette and her three children and flee france to safety. together, elizabeth and james monroe saved the lives of lafayette's wife and family. it's truly a thrilling story that i hope he will read. on his next mission to france a decade later, this time for president jefferson, monroe went with $9 million from congress to negotiate the purchase of the island of new orleans. that's all he was supposed to do. so the farmers west of the appalachians could float their grain doubt the mississippi to new orleans for shipment overseas markets. instead of buying an island, monroe borrowed 6 million more dollars from an english bank on his own signature and doubled the size of the nation, by an almost 1 million acres, the largest territory ever acquired by any nation in history from another peacefully without war. 1 million acres, and at a bargain price of 2 cents an acre. even in those days the average price for wilderness, land was $2 an acre. the louisiana purchase stretched the nation's boundaries to the rocky mountains and gave ownership of the

lafayette, louisiana where they actually run ads and test the general pufblt you're seeing much morenow online testing services coming, that, both commercial and political advertisers starting to use. verifying the sample is always a challenge in the online testing. but i think you will see more and more online testing of advertising. senate level quite a bit will be done. congressional level all a matter of resources. so. little different than the commercial side of advertising in that regard. >> are when planning for a campaign do you say we'll have a ad about this issue in this point of campaign an ad about this issue at this point in the campaign, or, do you kind of plan ads and create them as needed? >> it is sort of a combination. your budget should tell you about how many flights of tv you will be able to have. i'm sure at some point in time, people will talk about gross rating points and how to budget for campaign advertising. you will be able to tell will i do three ads or five ads or seven ads. that is big decision number one on television side. big decision number two, how