i work at laika/house. i'm a technical director. laika is a production company in portland. i work in the house division, which does television commercials. we do cg commercials, which is computer animation, as well as stop-motion animation and hand-drawn cel animation as well. my particular role is to really bring other people's ideas to life. and so, you know, a director will come to me and explain their vision for what's going to happen, and then my job is to really realize that and make it exactly how he wants it to be. being as we use computers to generate all of our computer graphic elements, all of these engines are driven by math. one of the simplest examples of how we use fractals is called fractal noise. fractal noise is just kind of an organic pattern that we can introduce to an element to make it seem more natural. you know, things like this might be like mountains. if you look at a mountain range, you can see like big mountains, but then when you look closer, there's smaller mountains. another thing that is like this are clouds. they all have very big details and