>> in lake havasu, julia showed her the ropes her first time out. >> they come and they buy. >> we bought a balloon, of course. >> in a post-recession market, the novel solution to her retail dilemma turned out to be a boom to her apparel business, and a lucrative second business. not bad for a woman looking to do during retirement. >> it's so innovative and new, and i said to myself, you know the old adage, no guts no glory, and it makes sense and the customer feedback has been excellent, so let's give it a shot. >>> we hear a lot about small businesses that are now going from their stores directly to their customers, be it at industry events or at their homes. let's talk more about that trend with two of our guests. the author of the best-seller ", the lean startup." great to see both of you. >> thank you for having us. >> lean start up. nothing leaner than ditching your store and putting it in a trailer? >> it's incredible. it allows the speed with which the concept can be tested and changed is faster. that's something we think of being high-tech, but the same techniques and technologi

>> at the lake havasu balloon festival the biker babes and beyond trailer set up shop next to letha tohow her the ropes her first time out. >> people come in, they're interested, they're, this is cool. they come in, they buy. >> we bought a balloon, of course. >> in a post-recession market, julia hutton's novel solution to her retail dilemma turned out to be a boon to her apparent business and a lucrative second business. not bad for a woman who was just looking for something to do in her retirement. >> if you're a fan of doing something that's so innovative and new. i just said to myself, the old adage, no guts, no glory. and it makes sense. and our customer feedback has been slept. so let's give it a shot. >>> we hear a lot about small businesses that are now going from their stores directly to their customers. be it at industry events or even right to their homes. so let's talk more about that trend with two of our favorite experts. eric reese is an entrepreneur and blogger in silicon valley who advises entrepreneurs on business and product strategy. he's also author of the bestsell