this is lalaland.o for social media. but the reality is physical clothing still results in about 100 million tonnes of waste every year, and that is mostly because of customers sending things back. but now, one start—up here in the heart of amsterdam's fashion district is hoping to change that, by using digital models to help online retailers clean up their act. this is lalaland. instead of painstakingly using cgi to create one or two digital supermodels, it uses artificial intelligence that can make all kinds of digital bodies in minutes. basically, we are going to have you configuring your own fashion model, generating the synthetic models using artificial intelligence that then consumers can relate towards, which solves a massive problem of people feeling underrepresented while shopping online. the idea is a retailer can make digital models they think shoppers will want to see, choosing skin tone, size, facial features and hairstyles in just a click. so that's short, curly... and then we go to body

this is lalaland.nstakingly using cgi to create one or two digital supermodels, it uses artificial intelligence that can make all kinds of digital bodies in minutes. basically we are going to have you configuring your own fashion model, generating the synthetic models using artificial intelligence that then consumers can relate to more, which solves a massive problem of people feeling underrepresented while shopping online. the idea is a retailer can make digital models they think shoppers will want to see, choosing skin tone, size, facial features and hairstyles in just a click. so that is short, curly... and then we go to body shape... yeah, which we have apple, rectangle, pear and triangle. i have always had a nightmare myself, shopping, only seeing one type of complexion model. the closer the model is to you, the better idea you will have of what the clothes will look like in reality. it is notjust colourising or making someone look dark brown to light brown, it is really trying to take all charact

this is lalaland.o create one or two digital supermodels, it uses artificial intelligence that can make all kinds of digital bodies in minutes. basically, we are going to have you configuring your own fashion model, generating the synthetic models using artificial intelligence that then consumers can relate towards, which solves a massive problem of people feeling underrepresented while shopping online. the idea is a retailer can make digital models they think shoppers will want to see, choosing skin tone, size, facial features and hairstyles in just a click. so that's short, curly... and then we go to body shape... yeah, which we have apple, rectangle, pear and triangle. i have always had a nightmare myself, shopping, only seeing one type of complexion model. the closer the model is to you, the better idea you will have of what the clothes will look like in reality. it is notjust colourising or making someone look dark brown or light brown, it is really trying to take all characteristics that you woul

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this is lalaland.h we have apple, rectangle, pear and triangle. i have always had a nightmare myself, shopping, only seeing one type of complexion model. the closer the model is to you, the better idea you will have of what the clothes will look like in reality. so, it's notjust about colourising or making someone look dark brown to light brown, it's really trying to take all characteristics that you would have with real humans, right? south americans with bigger hips, maybe dark brown people with bigger lips. shops then add garments, picking poses and fits. first, the before, which was just the model. wow. and then after, which is a model wearing your product items. couple of minutes. that's insane! so, is this the end of the supermodel, then? you need your gigi hadids, your kendalljenners to drive traffic towards the web store. so from that point of view, brands have to stop selling the dream and start selling the reality. but making realistic models for more people to identify with is still a challe

this is lalaland.at then consumers can relate to more, which solves a massive problem of people feeling underrepresented while shopping online. the idea is a retailer can make digital models they think shoppers will want to see, choosing skin tone, size, facial features and hairstyles in just a click. so that is short, curly... and then we go to body shape... yeah, which we have apple, rectangle, pear and triangle. i have always had a nightmare myself, shopping, only seeing one type of complexion model. the closer the model is to you, the better idea you will have of what the clothes will look like in reality. it is notjust colourising or making someone look dark brown to light brown, it is really trying to take all characteristics that you would have with real humans. south americans with bigger hips, maybe dark brown people with bigger lips... shops then add garments, picking poses and fits. first, the before, which was just the model, and then after which is a model wearing your product items. coupl