so we came up with this product. >> reporter: laloop started to take off.zabeth got them into that madison avenue store and they were featured as a great gift for mom in the "new york times." >> and in that week, between the time it was in the "new york times" to mother's day, that store sold 1,000 laloops. >> reporter: word got around. celebrities started wearing them. other stores started calling shts and it was clear to elizabeth that she couldn't handle this on her own. >> as we started selling to all of these stores i realized that i couldn't be in all of these places. and so much of the work i do is training stores how to sell the product. i have three children, and like to, you know, see them from time to time. so finding sales people was crucial to the growth of my business. >> reporter: finding just any old sales person is easy. but finding the right sales person, that takes a lot of work. elizabeth started talking to store managers to see who they liked working with. >> because if the store has a relationship with close -- close relationship with