. >> reporter: maureen lamie was shopping online for new running shoes when she came across this siteffering hoka shoes for $71. she ordered them. but she soon learned after checking her bank account, she was scammed. >> i saw two different amounts taken out. one was the price of a sneaker and one was another price, but they both came from china. >> reporter: two days later, she said the fraudsters made two additional withdrawals, totaling more than $350. >> there is a whole underground industry focused on this. >> reporter: bree fowler writes about those kinds of scams for "consumer reports." >> it's great sales, rock-bottom prices, and then, you know, getting people to go to a site that looks just like what you think is the actual site. >> reporter: at first glance, that fake hoka site looks real, but some reviews turn out to be for coats, not shoes. and all the reviews posted there are bad. "don't order anything," one said. i think people have a tendency to think, "i'm not going to fall for that." >> you know, it used to be obvious. you used to see bad grammar, u.r.l.s that just lo

. >> reporter: like that fake hoka site lamie first visited where our deeper dive shows some tip-offs. reviews that are actually for coat, not shoes. and email for a supposed customer service site which in online reviews people called fake. fowler showed us a delivery failure notification hoax. >> look at the email here. this is not legitimate. >> reporter: fed ex validator app.asia. >> that's the biggest red flag ever. >> reporter: and this $25 gift card offer foritunes >> it says >> yeah, that's a very bad idea. never click on attachments, never download things. >> they're very good at what . >> reporter: steve ginty says scammers want your personal information, like debit card numbers to access your bank account. he suggests using payment systems like apple pay, venmo or paypal for purchases. >> because you don't have to enter the credit card information at time of checkout, and therefore the actors can't get access to that information because it's a secure transaction. >> reporter: lamie got most of her money back, but she is still out $80. and instead of shoes, what showed up in

lamie fell victim to a scam website.ason, there will be more. >> you definitely should not be feel if you fall for something like this. this happens to millions of people. >> reporter: bree fowler at " ku"consumer reports" writes abo digital security and scammers. so what are the new pitches this time around? >> it's a lot of charities. getting people to give. it's great sales, rock-bottom prices. and then, you know, getting people to go to a site that looks just like what you think is the actual site. >> reporter: like that fake hoka site lamie visited where our deeper dive showed some tipoffs. reviews that are actually for coats, not shoes. and an e-mail for a supposed customer service site which an online reviews people called fake. fowler showed us a delivery failure notification hoax. >> look at the e-mail here. this is not a legitimate -- >> fedex validator app dot asia. >> that's the biggest red flag ever. >> reporter: this $25 gift card offer for itunes -- says download all. >> that's a very bad idea. never click