very close, and they're very, very tight-lipped about when they want to launch that new product or lanchevice. i anticipate that in 2014 we're going to see something along those lines start to come out in the u.k., probably as well as france, germany. amazon wants to get the profitability of that delivery model right first, so they're going to be a little bit more cautious and take the long-term approach rather than flood all the different operating markets that they're in with this new business model on delivering fresh produce. >> when you look at amazon, you think of it as a tech company or a logistics company, because we've seen tech companies in europe have these challenges as they sort of adjust to privacy regulations, data regulations. is amazon just having traditional tech problems in europe, or is it something different? >> i'd say it's actually a very good point you make. we often think of amazon as a retailer, a retailer with a lot of product that they sell. but when they actually think about how they're going to market, it it's still very much a technology and a big startup. t