. >> welcome to eric landegren's world. hand-crafted peanut butter patties, turtles, toffees and caramels. just the kind of american-style treats you'd expect a european chef to sniff at. >> we love to come here and tell the american public what they should like. well it's 300 million americans like peanuts i'm going to work with peanuts. >> his chocolates were more of a local curiosity when he began selling them at the village store in tiny bridgewater, connecticut in 1995. the chef came to new york from sweden in the 1980s. >> very first machine i ever had. >> he had never dabbled in chocolate until he moved to bridgewater where he worked as a personal chef for one of wall street's best-known deal makes, peter may. when his boss bought his store, rescuing it from bankruptcy, landegren's suggested chocolate, high quality chocolate could bring in new customers. >> superb business concept yet it failed miserably. >> the confections were considered a little pricey. but things changed after a new york radio host called to ask