our industry always seems to have something interesting going landscapedistribution .nnouncement yesterday was nothing unusual. industry, we cable have been in this for about 20 been, there has a was consolidation. there has always been change. are us, we see it is opportunistic. we are big believers in that tv everywhere model and initiative. it is an opportunity to take our brands beyond just the totscreen tvs on the wall mobile devices. as a matter of fact, we have committed to about 70% of our footprint to the tv everywhere initiative. is an enormous opportunity. at the end of the day, we are a content company. we are about quality content. it is what we do as good as everybody. you are always going to be desirable to distributors. lastly, we have a great track record of partnering with our distributors in many ways beyond includingerywhere, helping them with local advertising sales. it is interesting. it is exciting in many ways. it doesn't really change our game plan. >> let's talk about that content. thet of people will say best thing you can have is live progra