the datai on the northwest coast of langkawi is aimed at the wealthy international traveler with itsd its get-away-from-it-all amenities. the datai has been designed with environmental considerations taken seriously. very few trees were cleared in the construction. it's not a part of a multinational chain. in fact, the capital to build this hotel came from southeast asian entrepreneurs. that's very fresh. they're targeting the lucrative southeast asian market with people coming for short breaks from japan, singapore, and further afield. jamie case, the generaramanager, is a canadian who has managed hotels all over the southeast asian region. [case] hotels like this hotel, which--where they've saved the environment and where they've chosen an unusual location within a rain forest-- hotels like this, smaller properties like this really are the future of the hotel business. there will always be large megaresorts, but as the traveling public become more sophisticated-- and they will become even more sophisticated than they are now-- they will seek out different experiences. and propertie