. >> the founder lanny freedlander thought we could dose the rational debate with editor's rationalityogic not legend, coherence, not contradictions. he believes this is a naive belief that we share that if you address this, if you are a nobody coming out of left field that you can change people's minds especially people you disagree with politics. >> one of the first big articles that got a lot of national press was love canal. we had a reporter go there. john: let's back up, love canal is a place in upstate new york. >> and niagara falls, a neighborhood built on a toxic chemical dump, and it became in the late 70s a kind of indicator of all that was wrong with corporate america. corporate america was trying to make money by poisoning by selling them property on toxic dumps. john: and giving people cancer and this is why there was a cancer epidemic. >> a reporter went up and found out it was the school board of niagara falls that was the bad actor. they bought the property from the chemical company, whatever you do, don't let anybody build on this and sold it because they could make m