that's the lano lip. this is my original formula, and it's got medical-grade lanolin, jojoba, sweet almond oil, and vitamin "e" because in my heart, my goal was to help people with chapped lips. lemonis: i love the name "lano lip" because it tells me what the story is. i like the fact that it's medical-grade. that tells me that there's some benefit, other than just looks. miranda: i understand. and this is all of our pure line. lemonis: what's inside of pure cosmetics? miranda: all of the lip gloss, all of the naturally based products. lemonis: what's this? miranda: this is our eye shadow that we came out with. lemonis: does this have lanolin in it? miranda: no. we have a whole nother brand called glam cosmetics. everything we do has got kind of a twist. this has got a magnification mirror. lemonis: is there lanolin in here? miranda: no. lemonis: i don't love the look of it. so, is the glam cosmetics really a totally different audience? -is it teenagers? -miranda: yes. lemonis: i think younger people toda