lemonis: now, what is lanolin? miranda: lanolin comes from sheep. it's like an oil, like, a protective coating on their fur. lemonis: i think it's especially cool when somebody starts a business that is meant to solve a problem. sometimes necessity is the mother of invention. miranda: this is where we started. that's the lano lip. this is my original formula, and it's got medical-grade lanolin, jojoba, sweet almond oil, and vitamin "e" because in my heart, my goal was to help people with chapped lips. lemonis: i love the name "lano lip" because it tells me what the story is. i like the fact that it's medical-grade. that tells me that there's some benefit, other than just looks. miranda: i understand. and this is all of our pure line. lemonis: what's inside of pure cosmetics? miranda: all of the lip gloss, all of the naturally based products. lemonis: what's this? miranda: this is our eye shadow that we came out with. lemonis: does this have lanolin in it? miranda: no. we have a whole nother brand called glam cosmetics. everything we do has got kind

miranda: this is my original formula, and it's got medical-grade lanolin.onis: it's a big idea with huge potential. miranda: and the company's grown from on my stove to a little over $3 million this year. lemonis: i'm impressed. but the owners won't stop developing new products. what is this? miranda: those are light-up tweezers. lemonis: products that no one wants. layne: these right here are all the bottles i can't sell. -lemonis: all the way back here? -layne: yes, sir. lemonis: and their branding is completely chaotic. -interesting? -katia: mnh-mnh. -lemonis: interesting? -katia: no, that's weird. it just feels all over the place. lemonis: if i can't get them to follow my plan... i don't feel like you're trusting me. ...and develop a whole new look... miranda: i see l's.