he apologized laort. >> video too. >>> for some watching football and drinking beer goes together but this year's super bowl is played inevi stadium, in st. clara, california. >> reporter: wine is big business in california. napa and sonoma have a 40 ate's economy and so it's no surprise that the industry has been a big of the players that are based in that area. football fans, suggesting an official gameday beverage other than beer would be considered blasphemy. john york. if you had to have a drink of super bowl 50, what would it be? >> it would be wine. >> reporter: york is one oe san francisco 49ers. to him, location is everything. >> why do you think football and wine go together? >> well, because it is northern california and you've got access to some of the best wines in the >> reporter: there are nearly a thousand wineries within a hundred miles of levi stadium, host of this year's super bowl. york began hosting eight of them home game in 2014 in a program called appalachian wine is not associated with a sports event, no one throughout the building, so it and, of course, there