how do you seat fine wine like the laroy, it is difficult to say what is this worth.e buying this for the bragging rights or because they really see a longer-term investment opportunity? simon: i think a combination of factors. you are correct that what drew us to the idea is having an auction that you can't find data points to ascertain the true value. you only find the true value when a rarity such as that in the sale comes to auction like this in an original case, which is more unusual, with established prominence. it is a combination of those factors. there is some joy of ownership for those wealthy enough to be able to purchase. equally, there are times we will want to consume these winds, because they are reference points for burgundy, among the finest in the world. caroline: we have a minute left. let's talk about drinking this stuff. it dates to 1996. has it been kept in a manner it was so delicious? simon: it was professionally stored. as i started working for the clients that built this collection in the early 2000's, i have followed this collection all the