it's that important. >> charlie: meet larry harvey. i am pleased to have him at this table for the first time. welcome. >> it's my pleasure. >> charlie: so what's the idea that will bring so many people to not the most attractive place or the easiest place? >> no, it's not easy at all, though an international city in its own right, it's a wilderness survival experience. >> charlie: what brings them? i think it must be because they find something there that isn't readily available elsewhere, a sort of authenticity. it's a little like what gangaping talks about, he talks about motivating people in the workplace but you can apply it to what we do. he says, you need -- people need to experience autonomy, mast riand a sense of purpose. >> charlie: autonomy, mast riand a sense of purpose? >> that's right. that, in a sense, that's very much what we do. we tend to formulate as i formulated a little meta physically, i am, we are, it is, but it's the same arc of meaning. the sense that you're wheeling yourself and it should ant must be shared wi