. >> larry leibowitz: well, this has been in the works for at least four years. >> kroft: larry leibowitzchief operating officer of the new york stock exchange, believes its massive new data center in mahwah, new jersey, will help the exchange regain some of the market share it's lost to electronic trading platforms. and he is busy persuading traders to lease space in these stark black boxes for their super computers. this is one of the pods? >> leibowitz: this is one of the pods. this is the nerve center. >> kroft: it's called "co- location," a service that high frequency traders will pay tens of thousands of dollars a month for, and includes access to raw data from the exchange that is almost instantaneous. >> leibowitz: we're getting down to, you know, how fast can the electrons travel at this point. >> saluzzi: they can predict the price of a stock before you can, because of the speed that they're using. >> kroft: so, they actually see the trades before you do? >> saluzzi: they can see order flow coming into the exchanges before a regular person off of say a bloomberg or somebody who