larry maggie is c e o of connect safely dot org. that's an internet safety privacy and security organization. he's, as facebook has an immense amount of responsibility. if you go back to the original motivation of keeping people engaged, that's not a bad thing. i can't think of a single media organization that doesn't try to make its content compelling to people's that they remain tuned in. that's what the nature of media is. and that's how you get eyeballs on to advertising. so it's definitely part of their business model and nothing, nothing is, you know, surreptitious or evil about the intention of but the reaction, the way in which it's unintended consequence of the cause harm is something that facebook's people have been debating. and i think it's why these documents exist, because there are people at facebook who are very uncomfortable about what they've created. and the problem with social media, if you don't have the editors and reporters like yourself, who are professionally bound to respect accuracy, you've got billions of