secoya helped hook up where to with larry paige. >> three days later, we were talking to larry paige.liked it, and it took some months to get the deal arranged. but then we got bought by google. >> joining us is the senior editor liz gaines. this is kind of an amazing story to me, because it's one of those technologies that at the time seemed kind of crazy, out there. maps exist already. but now there probably is no more fundamental advantage that google has on mobile than maps. is that how you see it? where is google versus the rest of the industry mapping-wise? >> google didn't know where mapping was going at the time. no one really did. google and other people launched a lot of products that flopped. but i think maps ended up being one of those products that they were actually really pressing on. and the way that they learned how to do maps right was they just started. they weren't the first people to launch a mapping product. yahoo and microsoft and mapquest were all there at the time. but google kind of piece by piece and really piece by piece, they went and made their own data s