i think the tipping point was back in the early 90's with the larry sanders show. [applause] is heary shandling did said to the world, you can do something with a truly original differentiatecan yourself from everything else in the media. i think what gary did was he opened the door to a lot of other ought to ours who saw the who saw the auteurs attention he got in the creative community. people were watching what he was doing on hbo and saying, wow. i can try something like that. i think he opened the door to what became the modern hbo. >> why did it take so long for us to get there? >> in fairness, the model of television and hbo are very different. television, they are selling advertising. that is the way they measure success and that is the business model that informs their decision-making. our model is we are selling a brand. what we are trying to do every day is elevate that brand and we believe if we elevate the brand and create more addicts across a wide range of demographics, we will serve our brand and we will grow our business and build our model all ove