and it's paid off. >> judge larry seidlin, good to see you. >> always a pleasure to be with. >> you judge larry gives us a session of dough and the fact that casey anthony is not entirely off the hook but she could be soon. what happens to her when she finally goes free? already speculating that the 25-year-old could cash in, siting potentially lucrative deals and movie deals and book deals. but you wonder if there is a market for someone of her notoriety. joining me to talk about that is marketing expert bob. it's good to have you on here. we've been keeping an eye on this trial for a long time. do you think that post prison casey has legs in terms of making something financially lucrative off the back end of this? >> look, i'm not a legal analyst. as a branding person, this is damaged goods. unless she comes out with some spectacular session, like i really did it, then what's the story here? there's no hero. there's no feel good element about it. even if they did make a movie or a book about it, do you want to bring that into your bookstore