. >> reporter: our next confessor is lara lasala. based near boston, lara tried the music business and interior designing before working up to the executive ranks at interface. what were they looking for? >> anyone. >> reporter: anyone, that is, with a child and a checkbook. >> they would just go right after them. "ma'am, ma'am, ma'am, hi," they would, you know, follow them if they had to. >> reporter: one of their starry-eyed clients? 12 year-old isabella. isabella's danced competitively since she was 5 and has big dreams. what do you want to do? >> i'd like to be an actress. >> reporter: you're about to see the sales pitch isabella and her mom, letitzia, heard from interface. but there's something the scouts at this mall don't know. isabella and her mom already have a gig -- with us. we recruited them to go undercover with hidden cameras. >> let's put it right here. >> reporter: posing as a family friend, one of our producers enters the mall with them where, sure enough, just minutes after walking in -- >> we're looking for girls a