and i'm one of the co-directors for latism.e really want to bring forth higher tech, higher touch for latinos and we want to promote the use of social media on all basis, for business, for commerce, for education, for social programs. it's really a great champion for non-profess organizations. it's a very affordable medium people can use. it just takes a lot of blood, sweat, and tears tone gauge. but it really has been phenomenal. the white house really used social media to help drive attendance to the event this year and to reach out to different generations that perhaps we may not have contacted in the past. but one thing that was very unique was the fact that we reach people using social media at all levels, all age groups, all demographics really. >> could you see latinos tweeting about the state of the union address two, three years ago? >> i would never imagine but it really did happen. and one takeaway from the housing summit was the fact that we got together, several of us that attended the summit, got together to actua