latoya shambo, ceo and founder of black girl digital. way she talked about pinterest in there, if you are in a marketing role you have to have knowledge of how to target your audience, which is the best area. and across all of them i guess. taylor: one thing we didn't get too, maybe we will next time, is risks from the advertisers. we have talked about the image that girls feel when they see filters on snap chat. what is the risk to advertisers when you look at some of the negative connotations that young users and young women in particular are feeling on these apps? i wonder how some of these advertisers navigate some of the risks. sonali: and from demographics, i feel old. i use twitter more than anything. apparently people aren't spending time on twitter. caroline: just journalists and politicians. you don't get as many filters on tiktok. that does it for what you miss? sonali: bloomberg technology is up next. have a great evening. this is bloomberg. ♪ moving is a handful. no kidding! fortunately, xfinity makes moving easy. easy? -eas