latoya smith buys the book and what happens along the way? >> honestly it starts in the very beginning. for me i am character and plot driven so i will normally read a submission before i check out the author's credentials and once i fall in love with the project i will take a look at the author's platform. just as ayesha pande said, you see where their strengths are. some authors agree that facebook and not so great at twitter and buying the book is more the liking the book, it is also as you said, seeing where their strengths are, where we can promote them. can they do publicity, national media or pot cast or things like that or is it a matter of building that? i have a lot of debut authors who don't have a lot of platforms, they build websites but they are readers first so they do have a social media platform. it might be personal but they are following the writers that they like, i tell them okay, go speak to those people, your author friends who may be published or have an equal following that you have. tell them to talk about your book,