first, niki lauda. >> well, niki lauda was kind of on the vanguard of the modern athlete as entrepreneur, as businessman. he was there to win. of course he loves racing, of course he understands speed and was willing to take those risks but much more calculated man. once he retired he became a tremendous businessman. built and sold two airlines. commercial airlines on his own. remarkable guy who i was lucky enough to get to know. a champion. a true champion. a three-time champion. but james hunt was almost a throwback to the gentlemen champion. the british -- the sort of geniuses, gifts individuals who kind of can't -- they can't ever let you see them sweat but underneath it he was a paradox. he was as driven as anyone. he would throw up before races. he was an intense womanizer. a party animal of the '70s ilk, more of a surfer rock star on the circuit. but people who knew him said the drive to win, the drive to achieve. and as this rivalry started to take shape between he and lauda, the need for this to be the year took over everything. and what's really interesting -- >> rose: why was