do cities -- what role do they play in your rollout plans, and how important is community management to the process? let me start with you, jessica. >> for us, we have chosen to launch city by city. we feel that is really important because it lets us take the time needed to build up a great community of people sharing cars. that lets us find great cars, educate the owners, educate the renters, and ensure there is the right balance and variety of cars. if you look on the site in san francisco, you will literally see cars all over the place. it is all over the bay area. you are seeing cars sharing happening in places it never had before. we worked with the city to see if there were any ways we could get out the word. we hope to work with existing programs or be added as an additional transportation solution. in general, we like to involve the city and city leaders in our announcement of coming to market, and it has been working really well. >> i know you have community managers all over the globe. what's going on there? >> airbnb goes to network effects. we are all over in -- we are already in 19 cities all over the world. we just provide the tools on line, and local residents thr

city as it seeks to compete with alternate destinations. last, even as the city is launching public/private partnerships overseas in countries like china, we could do so much better by having a city that embraces language diversity to attract these businesses. the recommendations that the office of civic the basement and immigrant affairs have but four are good. clean up amendments, compliance guidelines, and the centralization of some resources, but i think there is a fourth recommendation that i would urge you to consider. we know from our experience with government in general that very rarely can government do this work alone. we can have many carrots. we can have many sticks, but at the end of the day, the opportunities to find ways to engage community in addressing these problems. i think community engagement and community partnership with many of the organizations that have been doing this work through the direct services, through their advocacy, through their organizing is perhaps the most untapped resource that we have. if we are to do this, i think we could provide both more independent monitoring, stronger technical assistance, very specific focus efforts on very specif

by this weekend's fourth annual gun buyback program. the city paid $100 for each weapon. the guns will be destroyed. the city launched the program after a 2-year-old was shot to death by a 12-year-old cousin who found a rifle in the family garage back in 2009. the owner of the gun was sentenced to 16 months behind bars. >>> it is 5:06 right now. a north bay officer killed in the line of duty being honored today at the state capital. among ten california officers who died on the job last year. at 10:30 this morning, he and the others will be remembered at a ceremony where their names will be placed on california peace officers memorial wall. now kapu was killed last november chasing a bank robbery suspect. >> walnut creek is hoping to entice a film-making legend to build a new production studio in the city. christie smith live with why the city thinks this could be a win/win move. good morning. >> reporter: good morning to you. well, the question is, how do you get a heavy weight like lucas film to move to your city? and probably hope for a little magic of your own. the city of walnut creek is talking about all the pe

city administrator and advanced the city's move to a cleaner environment, most notably by leading the way for green, electric vehicle, and tuesday, his new office of innovation launched improve sf, a new web site to provide a platform for rethinking the role that government and citizens will play. he embraces technology, although, like a lot of us, he was a little slow to grab on sometimes initially as a cityinistrator. in the day one day, he is standing in front of the shredder, holding a document, frustrated and asks for someone to help them with this thing. an assistant comes over, pushes the button, takes the document, sticks it in. he says, "thank you so much. now can you make me two copies of that." [laughter] ladies gentlemen, the 43rd mayor of san francisco, ed lee. [applause] mayor lee: thank you. actually, i asked for three copies. welcome, everyone, to the beginning of the celebration of 100 years, the centennial of our municipal transportation system. i am so proud of this system. by thousand dedicated people serving all of our citizens and visitors -- 5000 dedicated people. i want to thank former mayor brown for being here as well. [applause] archie protocol officer -- our chief protocol officer, thank you for being here as well. [applause] someone i learned a lot from being city administrator, our previous city administrator. thank you for being here. i am so thrilled to shar

by the japanese icon. the jets will travel between the cities, between cities in taiwan, japan, and south korea. last year eva air launchednew original content channels are coming to youtube. one will focus on original series and short films exploring female characters. the other is about the u.s. olympic athletes. this is part of the google owned company's $100 million plan to lure viewers away from their tvs and streaming movies and to attract more advertisers. there are also rumors that the tribeca film festival is planning a channel. youtube has already launched 100 channels over the past several months. >>> well it's the most important meal of the day. coming up the battle to dish out the best and quickest breakfast foods. >>> plus the dea's apology to a college student aft >>> it could be a busy night in the skies for some. >> for some neighborhoods. we're not seeing a big broad brush area with a whole bunch of storms foreladying. we are seeing isolated storms popping. off to the west there is a little storm just north of winchester and that is making its way east and southeast. in fact, there are a couple storms st

city paid $100 for each weapon. the guns will be destroyed. the city launched the program after the 2-year-old andrew grew was shot to death by a 12-year-old cousin who found a rifle in the family garage back in 2009. the owner of the gun was sentenced to 16 months behind bars. >>> and an irish tourist driving on the wrong side of the road caused a collision. it happened on a remote stretch of highway 1 saturday night. the chp says the tourist was unfamiliar with american roads and ended up driving his toyota north in southbound lanes colliding with an accra. two were seriously hurt, two other passengers received minor injuries. >>> it is one of the most dangerous roads in the east bay, but a group of environmentalists want to widing the road that runs through niles canyon. bob redell is driving that road with more on the reasons why. good morning. >> reporter: yeah, good morning to you, laura. in a few hours environmentalists will protest outside a meeting where caltrans will discuss the widening of highway 84 that runs through niles canyon. over the years, there's been hundreds of accidents on this road. several deaths making it one of the most dangerous in the region. and you can see why, especially when we first came out. it's very windy, it's very narrow. so narrow that there's few places where you can actually pull over. you do have some here. but once you get further in the canyon, it gets very tight in there so you can't turn around, cannot pull over if you needed to stop, that sort of thing. and so in order for caltrans to make it wider to add the medians it wants to do, it would require it to cut down several trees and also fill in part of alameda creek which runs alongside parts of highway 84. and that's where two groups save niles canyon and alameda creek alliance have a problem. they say by doing this they'll be destroying a habitat, namely a habitat that's huge for the snake and the california red-legged frog. those are two species that are already in danger. what they're asking caltrans to do is instead why don't you install more rumble strips? this is something that caltrans has already done. and these groups a that by doing this they did already make the road safer. they could also look at adding signal lights or more medians instead of widening. it would cost $80 million, by the way, to widen this road. that meeting this morning from 9:00 to noon at fremont. the city of fremont's housing division. again, they are promising a silent protest out front trying to get caltrans to reconsider the position to widen highway 84. reporting live here on eastbound highway 84 to niles canyon, bob redell, "today in the bay." >>> about 30 people homeless after a fast-moving fire destroys two apartment buildings in san francisco. the fire to both started in a stairwell sunday morning. and within 15 minutes it went from one to four alarms. six were injured when a staircase collapsed. many people inside that building barely escaped. >> my mom and my brother and all the people in the building, they are safe. and even in the building, all the people are safe and that's the major thing. thank god for that. >> investigators at this hour still working to try to figure out exactly what sparked the fire. >>> 6:09. in san jose, six people are now out of their homes after a fast-moving fire at a condo complex. fire ripped through an upstairs unit on shadow dancer drive in ea