paul allen, jane, the expert in gaming around the world within npr laura, pulse diser prize winner jane smiley, journalist steven levey, david heartily of the british computing system society and property -- black hawk down author who is here with a guy from microsoft. venn -- venture capital legend and eric of microsoft and peter of google. two of the leading experts in of the world this is a lineup. we feel very privileged to have had every single one of these people on the stage in the last twelve months. we are looking forward to kicking off season two. keep an eye on mailbox, museum news letter and the e-mail we'll be talking more about the lecture series to come. now on to the program. it was january 15, 2008, steve jobs was on stage? san francisco making one of the presentations. the kindle e-reader comes up. an jobs said this will go nowhere. being uncharacteristically blunt. [laughter] he said it would go nowhere because meshes have stopped reading. that doesn't matter how good or bad the product is. people don't read anymore. 40% of the peopled in the united states read one bo