laura avery: i started as a manager of this market when you were six weeks old. and i have a picture of me holding you and your big sister, avery, by the hand in 1982. johnny devenanzio: what are those? laura avery: those are the biggest carrots i've ever seen. what makes the santa monica farmer's market unique from other farmer's markets? laura avery: if you look around the market, we don't have crap. we don't do a lot of prepared food. our focus is constantly on getting the farmers maximum access to as many customers as possible and as many programs as possible to help them promote what they sell. johnny devenanzio: maybe you could help us. is it, the darker the berry, the sweeter the juice, or the older the berry, the sweeter the juice? i believe sometimes the darker that's sweeter. [music playing] johnny devenanzio: the tamai family farm has been in business for almost 100 years. and they, like many other california farmers, rely on the santa monica farmer's market to sell their produce. am i heading out to work? yeah, we're going to go right to the strawberry