laura champine, thanks for joining us. so six fewer holiday shopping days this year. how significant is that for retailers? >> it's a really big deal especially because it spooks them. six fewer days means everyone day counts so they'll be watching the sales every single day and adjusting their promotions based on how they're doing earlier than last year. >> sreenivasan: is this the reason that stores like wal-mart, k-mart, target chose to stay open yesterday? is it worth it to a retailer? >> i think that's part of the reason. in retail, a consumer has a budget of a certain size, and you want to compete to get that sooner rather than later. we think it's a little bit of a dubious victory for these retailers because they still have more costs from staying open the extra hours but the idea is to beat their competitor. >> sreenivasan: what about the social cost, people get a little upset that workers have to come in on a day that was almost guaranteed they could stay home with their families. >> right. it is really the big retailers that are causing this. t.j. maxx will