now, laura croft has been around since the' 90s and she has come a long way. early versions of her character were able to attract young men's interests in ways that i think are fairly obvious. this is 1996, primitive graphics appealing to primitive instincts. this is how you sold video games in the 1990s. rich briggs is now in charge of laura's look. he and her marketing. call him lara's agent. the director at crystal dynamics. thanks for being with us. >> thanks for having me. >> fair that you're lara's agent? >> a good way of putting it. >> i wrote down this terrible premise so, horrible. whala ra croft's evolution can tell us about the state of equality in the real world i know it's horrible, but it's something i do want to talk about, this amazing transformation from this busty video game player, who was a heroine in her own right in the 1990s, to a sophisticated video game character now. i realize your company was not responsible for the original lara croft, but when you got it, you got quite a history. >> absolutely. and that's one of the things that is